DIGITAL SIGNAGE TEAM
Building a Successful Digital Signage Team
The most successful digital signage campaigns are backed by groups where everyone has defined roles and tasks. Managing digital content is too big a task for one person, but a team jumbled together without a strategy behind them will result in a lack of focus. Sharing responsibilities not only prevents internal conflict, but also results in a more efficient workflow.
Partnering with many clients from a variety of industries has given REACH insight on the best team management practices used today. In this article, we divided the most common personas we see and paired them with the functionality REACH provides that is most relevant to their role. These tips will help you build a cohesive, task-oriented team.
USER MANAGEMENT PERMISSIONS
Team Building Overview
Before you begin considering the roles within your team and who should occupy them, you should be aware of the user-management application within our content management software.
Our user-management app allows you to create and edit users, as well as assign them certain permissions for each tool. There are 3 levels of access within our CMS that are detailed down below. Something we recommend keeping in mind, high levels of access in the CMS do not always reflect someone’s standing within the company. This is purely meant as a way to split up tasks within your content management team.
REACH FOSTERS CREATIVITY
Content Creators
The front line of asset creation, these are the people that will design your content first-hand.
REACH THINKS AHEAD
Attentive Planners
Always looking ahead, these are the people who make sure the content reaches the right people are the right time.
reach build solutions
Mix In Some Motion
Tech-savvy with an eye for invention, this group will develop the apps and integrations that make up the backbone of your team.
reach empowers leaders
Digital directors
These people are often the glue that holds the team together, making final decisions and steering everyone in the right direction.
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The last tip to keep in mind when designing your content is to have fun with it! Viewers constantly want fresh content, so do not be afraid to try new things! As you become more comfortable with digital software, you can begin experimenting with more advanced techniques and strategies. At REACH, we are constantly evaluating the digital signage landscape to see what the latest trends are.
