ABOUT US:
THE REACH TEAM
Headquartered in Eden Prairie, Minnesota, REACH Media Network is a leading provider of digital signage software and solutions. Our team’s passion for customer success and evolving technology has driven REACH’s employees for the past 15+ years. We strive to create long-term partnerships with each client and provide the best digital signage software to meet their needs every single day.
DARREN WERCINSKI
CEO & CO-FOUNDER
In 2005, Darren co-founded REACH with the goal of helping clients communicate and engage with their audience on giant $3,000 50” plasma screens. The digital signage world has changed a lot since then, and so has REACH. Under Darren’s leadership, REACH has grown to over 5,000 clients and manages 30,000 screens across the world. REACH has won numerous awards over the years, but most important to Darren is REACH being selected as “100 Best Companies to Work For” multiple times. Prior to REACH, Darren worked at Best Buy in the corporate strategy group, focusing on creating strategic alliances with Microsoft and HP. Outside of work, Darren enjoys coaching his kids’ sports teams and classic DIY projects. Darren is a graduate of Dartmouth College, where he played college hockey for four years.
KIERSTEN GIBSON
EVP SALES & MARKETING
With over 10 years of leadership experience, Kiersten has been instrumental at REACH in building and evolving long-term, successful partnerships with clients, vendors, and software partners and has helped advance REACH’s marketing and sales strategies over the years. In addition, Kiersten is responsible for leading demand generation at REACH and all aspects of the sales lifecycle, including managing our Customer Success Team. Prior to REACH, Kiersten was responsible for leading store processes and team members as an Executive Lead at Target. Outside of work, Kiersten enjoys cycling and traveling to new destinations. Kiersten is a graduate of the Carlson School of Management at the University of Minnesota.
PATRICK HARRISON
VP OF FINANCE & OPERATIONS
Patrick oversees the Finance, Operations, and HR departments at REACH to ensure clients have an outstanding customer experience. He is responsible for the Technical Support Team and Install Team. Patrick has over 15 years of experience and has been an instrumental leader in creating repeatable processes and a standard operating procedure at REACH, as the company has scaled from 50 clients to over 5,000. Prior to REACH, Patrick worked at Blue Cross Blue Shield of MN. When he’s not working, he enjoys spending time with his family and friends. Patrick graduated from Metro State University.
TYLER STORM
VP OF SALES
Tyler has been a VP of Sales since 2007 when he joined the company as part of an acquisition REACH made. Over the years, Tyler has played a variety of important sales roles at REACH, including product development and go-to-market sales strategies. Tyler is an experienced sales leader in the digital signage industry and proudly credits himself with exhibiting at every digital signage trade show at least once over the years. Prior to REACH, Tyler was an entrepreneur and owned a popular pizza franchise. Before that, he held various sales leadership positions at PepsiCo brands. Outside of work, Tyler enjoys fantasy football, old man soccer league, and biking. Tyler was educated at Culver Military Academy and Purdue University.
NATHAN DAVIS
CHIEF TECHNOLOGY OFFICER
Nathan is the Chief Technology Officer at REACH, where he guides the technical future of the company. He joined the REACH team in 2014, bringing a breadth and depth of Information Technology experience and leadership spanning more than 15 years. Prior to his work at REACH, Nathan was responsible for the design, implementation, and operation of a high-volume laboratory information system at an accredited research laboratory at the University of Minnesota. In his free time, Nathan enjoys spending time with his family outdoors, cycling, or building home automation prototypes. Nathan is a graduate of the University of Minnesota.
TRISTAN HELLEEN
DIRECTOR OF CLIENT RELATIONS
Tristan started at REACH in 2008, right out of college, as a Marketing Specialist guiding clients through the creative process. As REACH continues to evolve, so has Tristan’s role within the company. As Director of Client Relations, Tristan manages large accounts and ensures REACH clients get the best service. She also oversees the Creative team and helps guide REACH’s marketing efforts. When she’s not working, she’s busy being a dance mom, chauffeuring her two kids to their extracurricular activities, and spending time with her family. Tristan graduated from the Herberger Business School at St. Cloud State University.
MICHELLE WHITE
CREATIVE & IT PROJECT MANAGER
Michelle is the fusion of Creative, UI/UX, and IT Project Management at REACH. More specifically, Michelle is responsible for helping the software developers understand where REACH’s applications need to go based on client and internal feedback. When she is not perfecting REACH’s UI/UX, Michelle is pushing developers to stay on track and ensures the prioritized projects are getting fulfilled. When not at work, Michelle loves to teach and take yoga sculpt classes and is a certified “yogi.” She also enjoys biking, checking out breweries, and traveling. Michelle is a graduate of Dakota County Technical College.