The Basics of Digital Signage
Before diving into the intricacies of digital signage, it is important to have a general understanding of what it is. Digital signage involves the hardware, content, and software that works together to deliver digital messages to an audience. This can encapsulate digital, out-of-home advertising, internal communications channels, and interactive experiences. The broad spectrum of digital signage is one of the biggest strengths of the medium. Its flexibility means any business can find a strategic use for digital displays.
A Display For Every Need
Digital signage software runs on a cloud-based management system. As a result, assets and content pieces can be shared across multiple digital signage display types. There are many different forms of digital signage out there, so we have included some of the major players below and detailed how they employ digital communication in creative ways.
Interactive Touchscreens
Interactive displays add a whole new level of utility to your signs. Getting your audience to go hands-on instills a greater level of personal attachment to your brand. Additionally, services like interactive wayfinding can be tailored to the user’s exact needs, resulting in greater satisfaction.
You can view some digital wayfinding examples by clicking here. These are real layouts designed by some of our partners using REACH’s powerful software.
Digital Video Wall
Digital signage allows you to deliver content in bigger, bolder ways. By linking multiple screens together, you can create stunning video walls filled with dynamic content! This allows for more creative freedom and expanded opportunities. In addition, the larger format will draw more eyes to your screens.
Check out video walls we have spotted in the wild. With some inspiration, you too can create exciting, multi-screen designs!
Schedules and Calendars
With integrated cloud-based technology, updating and managing calendars or schedules is easier than ever. For instance, interactive web calendars can be shared with multiple people. This means anyone can schedule the next important meeting.
Interactive displays can also be used for streamlined office management. After a few taps, office meetings and brainstorming sessions can be reserved and shared with everyone in your facility. With thoughtful digital signage integration, office confusion becomes a thing of the past.
Remote Solutions
Connecting with your team outside of the office is made simpler with digital signage. Desktop screensavers can be preconfigured with digital signage playlists. Employee anniversaries, top performers, KPI’s and more can stream directly to your desktop!
You can learn more about remote displays and other solutions by reading our various blogs and use cases for each type of signage. These articles detail useful information that will help you get the most out of your screens!
Putting It All Together
You may now find yourself asking how a digital sign actually works. The basic setup is relatively simple. After configuring your hardware with REACH’s software, all you have to do is connect that player to any supported screen. Some players plug directly into the screen, while others are connected via an HDMI cord. Once that is done, you will use the digital signage software to create layouts that will contain your digital announcements. Each layout will be filled with “zones” that will fill with apps, integrations, and playlists that will stream content to your display.
Benefits of Digital Signage
The advantages of digital signs for businesses make them an increasingly popular communication method. Real-time signage updates, streamlined internal communications, expanded creativity options, and seamless integration with third-party apps allow digital media to appeal to a broad spectrum of industries. To learn how the benefits of digital signage can apply to your business, request a free demo by clicking the button below.
