REACH Plans to Grow Its Audio/Visual Program in 2022

Eden Prairie, MN.- REACH, the award-winning leader in digital signage software, today announced it has named Tony Mascia, a longtime sales and AV technology expert, as its new Vice President, AV Channels Sales.

“We are thrilled to have a leader of Tony’s caliber join the REACH team,” Darren Wercinski, CEO & Co-Founder of REACH said. “Tony has built strong, long-term relationships over his 20-year career working with AV dealers, and we plan to use his expertise and knowledge to create exciting opportunities in the digital signage space.”

The core of Masica’s role will focus on defining and implementing mutually beneficial revenue-generation opportunities in the AV channel. Mascia commented, “I’ve heard such great things from AV integrators about REACH over the years. I was thrilled to join the team. Their customer focus, ongoing support model, and signage solution are the best in the industry.”

His additional responsibilities include overseeing the expansion of REACH partner channels, as well as improving partner onboarding, training, and certification programs.