WHAT IS CORPORATE DIGITAL SIGNAGE?
Digital signage displays for corporate businesses are becoming a more prominent tool in many communication strategies. With proper implementation, your screens can become hubs of information that boost engagement and even have the potential to increase revenue. There are hundreds of apps and integrations you can leverage to add greater creativity and functionality to your signage layouts. Once your layouts have been created, they can be shared to each facility or campus in your network to ensure consistent brand messaging. Of course, aspects of each template can be edited to fit each facility’s specific needs.
But you may still be wondering, what exactly IS digital signage? At REACH, we define digital signage as the hardware, software, and content that comes together to deliver information through digital screens. Your hardware is what will be used to stream content on screen, as well as the screen itself. From there, the software will allow you to create and manage your content and asset library. Finally, your content will drive engagement and deliver important announcements. When all this comes together in a cohesive way, the benefits of digital signage for corporations become readily apparent. Due to the flexibility on offer, there’s a solution ready for any office, regardless of industry! We will provide a complete look at what’s possible through corporate digital signage, as well as provide some unique benefits and strategies to get you started. If you’re looking to get started right away, click the button below to begin talking to an expert!
TABLE OF CONTENTS
Getting Started with Corporate Digital Signage
Before getting into the nitty-gritty of corporate signage, there are a few things you should be aware of. In order to get your displays ready out the gate, there are a few things you should prepare beforehand to guarantee success.
The first, of course, is your team! Deciding who you want managing content and assets within your new content-management software is an important factor for any signage strategy. Within REACH’s CMS, you will be able to assign roles and edit app permissions for each individual user. If you’re trying to make broader changes, you can assign users to a group and bulk edit the permissions of the entire group! This helps streamline employee workflows and prevents staff from accidentally seeing content or changing settings they shouldn’t have access to. This process strengthens security and boosts efficiency within your organization.
From there, you’ll want to ensure you have the proper hardware for your products. REACH’s software is “hardware agnostic,” meaning it can run on most media players you may already have laying around. If you have any spare media players, Fire Sticks, or similar devices, you can use those (depending on the scale of your project of course). However, if you’re starting fresh, you can always purchase a player from us! REACH is both a hardware and software provider, so we know what our clients need for any kind of project! For example, our REACH DS3 players provide clients with an affordable, enterprise grade solution that is capable of high-level signage integrations.
Of course, REACH is also a Bright Alliance Premier Partner with BrightSign, producer of some of the most popular and reliable media players on the market! Depending on the requirements of your project, you may be recommended one of BrightSigns premium models to help with live TV capabilities or large-scale video walls.
The only thing left is to find a trustworthy software provider for your project. Luckily, if you’re here, your search is over! REACH will be with you at every step of your signage journey. You and your team will first be assigned to an install coordinator, and they will train you in all aspects of your new software. Once your training is complete, you will then be assigned an account manager. This will be your point person for all things following your installation. They will assist with projects, integrations, and troubleshooting. However, if something ever proves too arduous or your account manager is unavailable, you will still have access to REACH’s 24/7 support. Once you submit a ticket, someone on our support team will reach out to you to help solve whatever issue you are facing! At REACH, there is always someone ready to help.
CORPORATE PAIN POINTS DIGITAL SIGNAGE CAN ALLEVIATE
There are a variety of issues and communication hiccups corporate organizations face on a daily basis. With successful digital signage integration, many of these pain points can be touched on to improve employee productivity, happiness, and customer satisfaction. Ultimately, it is up to you to determine what you want to tackle with your signage. However, due to the flexibility of digital signage, you may be able to alleviate multiple pain points at once.
For example, internal communications are a massive aspect of all corporate communications. Informing employees of important initiatives or upcoming events proves an arduous task year-over-year for most businesses. This is often a result of unopened emails, lack of reminders, or just missing messages altogether. However, digital signage has been proven to improve internal messaging. In fact, it was found that digital signage attracted 63% more attention than traditional media. Additionally, it was found that digital signage received 400% more views than static displays. With this in mind, we can confidently say signage can help improve internal communications. This content can include a variety of things, from more casual content like employee highlights, entertainment options, and sports or news headlights. Of course, it can also be used to push training reminders, key values or core objectives, KPIs, and important meetings/events. These messages can energize staff, inform them of important announcements, and improve workflows when combined altogether.
Of course, digital signage can be client-facing as well. Welcome and lobby room signage are extremely popular use cases for corporate offices. Using lobby signage to entertain guests, inform them of your mission and beliefs, and even provide opportunities for engagement can cut down on customer frustration and add credibility to your business. Introducing wayfinding signage for larger campuses can also help visitors navigate your facilities, resulting in a smoother experience for your audience. Whether helping staff adapt strategy through KPI signage or entertaining visitors, digital signage can fit into any strategy you wish to employ.
3 CASE STUDIES THAT DEMONSTRATE THE POWER OF CORPORATE DIGITAL SIGNAGE
RAINBOW ENERGY MARKETING CORP
Rainbow Energy Marketing Corporation is an industry leader in energy production based out of North Dakota. They employ digital signage to keep staff informed and on task throughout its manufacturing plants. After implementing a PowerBI integration, the company is now able to display KPI’s and other corporate metrics right on the manufacturing floor. This informs staff on upcoming deadlines, production goals, and other tasks. As a result, employees have the information they need to perform effectively each day. In addition, managers can use the data to make adjustments to their corporate strategy, plan schedules, and more. Digital signage is just as useful off the production line too! REMC also employs breakroom displays to show more light-hearted content such as trivia, fun facts, employee highlights, and other team building content. This allows staff to feel closer to one another and their work. As a result, you will cultivate a more positive work culture where tasks are completed more efficiently. Additionally, when it’s time to create original assets, REMC is able to do so with a Canva integration, allowing them advanced tools such as animation.
DAIRY FARMERS OF AMERICA
Dairy Farmers of America faced a separate issue when employing its corporate digital signage solution. 95% of all DFA’s signage is tailored for internal communications. As stated in the previous example, this would allow them to share content to all facilities from a central location. As a result, the company would be able to promote a unified message. However, DFA also takes pride in the culture built within each facility. They wanted a solution that would allow them to share important assets, but still have some control to push their own content as well. Through REACH’s organization and users tool, DFA is able to assign different permissions to members to restrict them to certain tasks. This keeps staff focused and efficient, while also alleviating potential security concerns. At the same time, it also achieves DFA’s vision of allowing each facility to carve out its own identity. As a result, Dairy Farmers of America exemplifies great use of user tools, asset sharing, and task management.
SHELTER MUTUAL INSURANCE
Shelter Mutual Insurance is a great example of how a corporate entity can gradually grow its digital signage strategy. Originally, Shelter Mutual wanted a solution that would allow them to simply update menu options for its cafeteria. However, after seeing its effectiveness in person, they started to expand. Using BrightSign for all of its player options, Shelter Mutual now utilizes a variety of content across its screens. Local news and social media integrations inform staff of important events, market trends, and user attitudes. Scrolling calendars catch the eye more than traditional bulletin boards, resulting in an increase in staff engagement. Even streaming options, such as Live TV, provide needed breaks to employees without disrupting the rest of their content. Of course, menu boards are now entirely digital, allowing for real-time updates. This ensures all content Shelter Mutual publishes is fresh and accurate. Due to the effectiveness of digital signage, Shelter Mutual has expanded its digital footprint to 16 screens. As a result, Shelter Mutual Insurance is a great example of how you can gradually leverage digital signage to achieve different functions over time.
THE MANY BENEFITS OF DIGITAL SIGNAGE
In the realm of modern corporate environments, effective communication, engagement, and branding are essential components for success. Digital signage has emerged as a powerful tool that not only enhances these aspects but also contributes significantly to operational efficiency and customer experience. Here, we will go on and delve into the myriad benefits that digital signage offers to corporate businesses, covering everything from improved communication channels to enhanced brand presence and beyond.
A QUICK SIGNAGE RECAP
Digital signage refers to electronic displays that utilize technologies such as LCD, LED, or projection to showcase multimedia content, including videos, images, text, and interactive elements. These displays are strategically placed in high-traffic areas within corporate offices, retail stores, hospitality venues, and other public spaces to deliver targeted information and messages.
EVOLUTION AND ADAPTATION OF TRENDS
Over the past decade, digital signage has evolved from static advertising boards to dynamic, interactive displays capable of real-time content updates. Rapid advancements in display technology, coupled with the availability of robust content management systems, have fueled the widespread adoption of digital signage across various industries. Corporate businesses, in particular, have embraced digital signage to streamline internal communications, enhance brand visibility, and improve customer engagement.
KEY COMPONENTS AND TECH
Digital signage solutions comprise several key components:
- Display Screens: LCD and LED screens are commonly used for digital signage due to their brightness, clarity, and energy efficiency. If you need a screen, REACH can work with you to find one that fits your needs.
- Media Players: Devices that drive content playback on display screens, often connected to a network or cloud-based CMS. REACH provides our own player alongside our BrightSign reseller program.
- Content Management Systems (CMS): Software platforms that enable content creation, scheduling, and remote management of digital signage networks. With REACH, you will also have free access to our creative team’s professional design services.
- Interactive Elements: Touchscreen capabilities and sensors that facilitate user interaction and engagement. REACH will work with you to install touch screen kiosks to deliver information.
- Analytics and Reporting Tools: Metrics to track viewer engagement, content effectiveness, and operational performance. At REACH, this can be achieved through PowerBI or Corporate Metric integrations.
ENHANCED COMMUNICATION AND INFORMATION DISSEMINATION
Effective communication is crucial for fostering a transparent and informed corporate culture. Digital signage provides a dynamic platform for delivering messages, announcements, and updates to employees, visitors, and stakeholders in real-time. Unlike traditional methods such as printed posters or email newsletters, digital signage grabs attention with vibrant visuals and targeted messaging, ensuring that information is not only seen but absorbed.
INTERNAL COMMUNICATIONS
We’ve already dove a little into how beneficial digital signage is for strengthening internal communications. Within corporate environments, digital signage facilitates seamless internal communications:
- Employee Updates: HR announcements, policy changes, and company news can be displayed instantly across multiple locations. REACH is outfitted with pre-made templates for all clients to freely use for this type of messaging.
- Event Promotion: Promote corporate events, meetings, and training sessions with interactive calendars and RSVP features. If you’d like to integrate 3rd-party scheduling or calendar apps, your REACH account manager will work with you to set this up!
- Safety and Compliance: Display emergency alerts, safety protocols, and compliance reminders to ensure workplace safety and regulatory adherence.
- Employee Recognition: Showcase achievements, milestones, and employee spotlights to boost morale and foster a sense of appreciation. As stated above, you can use these templates freely when you sign on with REACH!
EXTERNAL COMMUNICATIONS
Externally, digital signage enhances interactions with clients, partners, and visitors:
- Brand Messaging: Reinforce brand identity and values through consistent messaging across customer-facing areas. REACH’s creative team can help tailor your messaging to maintain brand consistency across all displays.
- Product Information: Display product features, benefits, and promotions to influence purchasing decisions in retail environments. Check out REACH’s own DS3 player here!
- Wayfinding and Navigation: Provide interactive maps, directories, and location-based information to improve visitor experience in corporate campuses, hotels, and public venues. With our data table application, you can create easy-to-read directories in no time.
- Real-Time Updates: Display live feeds, social media updates, and news tickers to keep stakeholders informed about industry trends and market developments.
EMPLOYEE ENGAGEMENT AND MOTIVATION
Engaged employees are more productive, loyal, and satisfied with their roles. Digital signage plays a pivotal role in enhancing employee engagement through:
- Performance Metrics: Display real-time performance metrics, sales goals, and leaderboard rankings to encourage healthy competition and goal attainment. REACH has easy templates available for immediate integration.
- Training and Development: Promote learning opportunities, online courses, and professional development resources to foster continuous learning and skill enhancement. If you ever need additional training, contact us for more information!
COLLABORATION AND TEAM BUILDING
Digital signage can help facilitate collaboration and strengthen team building efforts through:
- Collaborative Spaces: Use interactive displays for brainstorming sessions, project updates, and collaborative workflows. These spaces can be leveraged for a variety of signage objectives through REACH.
- Digital Whiteboards: Facilitate idea sharing, note-taking, and collaborative editing in meetings and workshops. This can be integrated through Smartboard or other interactive technology.
- Virtual Meetings: Integrate video conferencing capabilities to connect remote teams and facilitate seamless communication across geographies. REACH also has WebEx and Zoom integrations, allowing you to include anyone into your meetings.
BRAND AWARENESS AND CORPORATE IDENTITY
Consistent branding is essential for establishing a strong market presence and building customer loyalty. Digital signage enhances brand awareness through:
- Logo Display: Showcase corporate logos, taglines, and brand visuals to reinforce brand identity in public and customer-facing areas.
- Brand Storytelling: Communicate brand values, mission statements, and corporate culture to resonate with customers and stakeholders.
- Product Showcase: Highlight new products, features, and customer testimonials through engaging multimedia content in retail stores and showrooms.
CUSTOMER ENGAGEMENT
Digital signage can engage customers through unique content and interactive displays. These are often expressed through:
- Interactive Experiences: Engage customers with interactive displays, product demos, and virtual tours to enhance shopping experiences and drive sales conversions.
- Promotional Campaigns: Launch targeted marketing campaigns, seasonal promotions, and personalized offers to influence purchasing decisions and increase customer loyalty.
COST SAVINGS
Digital signage contributes to operational efficiency by streamlining processes and reducing costs associated with traditional communication methods:
- Centralized Control: Manage content updates, scheduling, and distribution from a centralized CMS, eliminating the need for manual updates and reducing administrative overhead. So long as you have an internet connection, you can access your REACH library from anywhere.
- Automated Alerts: Send automated alerts, notifications, and reminders to employees and visitors based on predefined triggers and events. REACH has settings that let you set up automated alerts or emails to specific users triggered by certain actions.
- Energy Efficiency: LED displays consume less energy compared to traditional signage, resulting in lower operational costs and environmental impact.
ROI AND DIGITAL SIGNAGE
Digital signage can lead to a boost in revenue across multiple channels through proper implementation. Your signage ROI can be tracked through:
- Measurable Impact: Track metrics such as viewer engagement, content effectiveness, and ROI to optimize digital signage campaigns and maximize investment returns.
- Ad Revenue: Monetize digital signage networks by displaying third-party advertisements, sponsorships, and promotional content to generate additional revenue streams.
AUDIENCE ENGAGEMENT AND INTERACTIVITY
Digital signage captivates audiences and encourages interaction through:
- Touchscreen Displays: Allow users to navigate menus, browse product catalogs, and access information interactively.
- QR Codes and NFC Tags: Enable instant access to additional content, promotions, and loyalty programs via smartphones and mobile devices. REACH layouts are compatible with all QR Code layouts.
- Social Media Integration: Display live social media feeds, user-generated content, and customer reviews to build community engagement and brand advocacy. REACH can synchronize with all main social media channels and host videos from YouTube and Vimeo.
- Data-Driven Content: Leverage customer data and analytics to deliver personalized recommendations, targeted offers, and tailored messages based on demographics, preferences, and behavior. For more information, contact your REACH representative.
- Contextual Messaging: Display content based on location, time of day, and customer proximity to deliver relevant information and promotions in real-time.
SCALABILITY
Digital signage solutions are scalable and adaptable to accommodate diverse business needs and growth strategies:
- Network Expansion: Deploy digital signage networks across multiple locations, offices, and branches to ensure consistent messaging and brand representation. From there, manage all your players from one central location.
- Remote Management: Monitor and manage displays remotely, update content, and troubleshoot issues without onsite visits, ensuring operational continuity and efficiency. So long as you have an internet connection, you can access your REACH CMS from anywhere.
- Targeted Messaging: Tailor content and campaigns to specific audiences, demographics, and customer segments to increase relevance and engagement. With strategic placement, you can maximize traffic to your displays.
- Dynamic Content Updates: Modify content in real-time based on changing business objectives, seasonal promotions, and market trends to maintain relevance and effectiveness. With REACH, you can set certain content or playlists to play at certain times during specific days.
DATA ANALYTICS AND PERFORMANCE METRICS
Digital signage provides actionable insights and performance metrics to optimize content strategies and enhance campaign effectiveness:
- Content Effectiveness: Measure engagement metrics such as views, interactions, and conversions to evaluate the impact of content and messaging strategies.
- Display Health Monitoring: Monitor display performance, uptime, and connectivity status to preemptively identify and resolve technical issues.
- ROI Analysis: Calculate the return on investment (ROI) of digital signage initiatives based on cost savings, revenue generation, and productivity improvements. As stated above, we can also save on printing and other traditional costs.
REGULATORY REQUIREMENTS
In regulated industries such as healthcare, finance, and government, digital signage helps organizations comply with industry standards and legal requirements:
- Emergency Messaging: Broadcast emergency alerts, evacuation procedures, and safety protocols to ensure the safety and well-being of employees and visitors. With REACH, these alerts can be set to take over your entire screen(s) so no one misses the message.
- Regulatory Compliance: Display legal disclaimers, privacy policies, and compliance information to adhere to industry regulations and mitigate legal risks. Safety tips and procedures can also take prominence in your layouts as well.
- ADA Compliance: Ensure digital signage accessibility for individuals with disabilities by incorporating features such as text-to-speech, braille labels, and color contrast adjustments.
- Multilingual Support: Display content in multiple languages to cater to diverse audiences and enhance inclusivity in global markets.
INNOVATIVE TECH
Digital signage positions corporate businesses as innovative, customer-centric, and forward-thinking organizations:
- Market Leadership: Demonstrate technological leadership and innovation by adopting cutting-edge digital signage solutions that enhance customer experiences and set industry benchmarks. With REACH’s resource page, you can stay up-to-date on the latest signage trends and tips.
- Brand Reputation: Build brand equity and reputation as a modern, responsive, and customer-focused organization that leverages technology to deliver value and enhance stakeholder engagement. When you join REACH, you join a network of industry experts and professionals. Our template page may further inspire ideas.
- Customer Satisfaction: Enhance customer satisfaction and loyalty by delivering personalized experiences, relevant information, and seamless interactions through digital signage touchpoints.
- Market Differentiation: Differentiate from competitors by leveraging digital signage to create unique brand experiences, drive engagement, and build lasting relationships with customers and stakeholders.
FINAL RECAP
In conclusion, digital signage represents a transformative technology that empowers corporate businesses to enhance communication channels, engage employees and customers, reinforce brand identity, and drive operational efficiency. From internal communications and employee engagement to brand awareness and customer experience, the benefits of digital signage are vast and multifaceted. By leveraging digital signage solutions, corporate businesses can navigate challenges, capitalize on opportunities, and achieve sustained growth and success in an increasingly digital and competitive landscape.
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Many facilities are updating their signage approach. With that in mind, we HIGHLY recommend reaching out to your account manager now if you want free spring content, interactive integrations, or other signage implementations. While the process itself should not take too long, we do like having time to test the connection and ensure stable connectivity. Additionally, if any issues arise in that time, our support team can quickly sort them out. For more information, click the button below!
