Digital Signage: What Is It, Who Uses It, & Why?

Digital signage has seen a lot of expansion in terms of both functionality and popularity. Many businesses are leveraging their strengths to create new and exciting engagement opportunities for their audience. Before jumping into the world of digital signage, it is important to understand exactly what it is. Digital signage includes the software, content, and hardware that work in tandem to help deliver digital content.

Investing in a robust digital signage software program will ensure you have the tools to create a strong digital campaign. Signage software is what actually lets you create digital billboards, graphics, layouts, and anything else you wish to display! Due to this flexibility, almost any industry you look at can use digital signage. Restaurants can create tantalizing digital menu boards, while a corporate office can display internal social media feeds. With the right knowledge, there are plenty of opportunities to employ digital signage!

Digital signs for businesses are offering more creative freedom and powerful tools compared to traditional media. Companies can even use interactive signage options to engage viewers with the displayed content. Business digital signage can vary between each company, but universally, it is proving to be a useful communication method.

However, the importance of digital signage extends beyond what it can do for your business. Audiences are becoming more and more invested in the digital landscape. As attitudes and trends begin to change, it’s important businesses adapt to remain relevant. Customers are not only looking for interesting new ways to interact with their favorite brands, but they are also looking for unique digital experiences. Digital wayfinding, live traffic routes and weather updates, and powerful integrations can combine to give audiences an experience that traditional media cannot replicate. With all this in mind, the importance of digital signage becomes apparent.