You purchased your digital signage-now what? You know it is a great resource for your employees and members, but how can you ensure engagement right out of the gate? Without some planning, you could end up with ignored screens and wasted time. With a little extra effort, REACH’s software can ensure to impress your colleagues with interactive content for effective engagement. How you ask? Here are a few tips we recommend prior to launch:
1. Attainable Goals
It’s important to decide what your main goal you want to achieve from your digital signage. Create a plan and measure the success on a routine basis through your key staff members and ensure you have the right people trained by our experts to know all of your options in displaying your content.
2. Creating Content
Creating engaging content can be one of the most important steps in deploying your digital signage. Our user-friendly software makes it easy to input your message(s) with a variety of background, photo, and widget options to ensure your information is relevant and displayed exactly how you want it.
3. Locations
Decide where you are placing your screens by where your audience will be most engaged. Just because an area gets a lot of foot traffic, doesn’t mean it’s going to be the best location. Think of where your audience is experiencing wait-time (break rooms, elevators, etc).
4. Marketing
Build anticipation with your audience by letting them know to look out for the new and exciting communication tool(s). Build a countdown, post on social media, etc. Not only is it important to advertise prior to your initial launch, but continuing to market throughout the year, keeping your content relevant and engaging.
5. Feedback
Feedback can be the greatest tool for long-term success. Encourage your staff and members to submit feedback on what’s working for them, what could use improvement, and who knows what new ideas may come about from their opinions!
6. Branding
Ensure you are meeting all brand requirements to ensure your content isn’t sending a contradictory message and that it is an extension of your core communication strategy. Our graphic design experts will work with you to create top-of-the-line backgrounds and designed to your approval.
7. Track your Success
Metrics are crucial on tracking the success of your digital signage. Tie it to revenue, to impressions that are reaching your audience, engagement, etc. Focus on the long-term goal of your digital signage and continuing to provide relative content to your members.
Want to learn more on how REACH can help with your communication needs? Contact us today: info@reachmedianetwork.com
