Fact or Myth: Digital Signage Is Too Expensive

digital signage fact and myth


Many people initially believe digital signage is too expensive to implement into their marketing strategy. The sticker shock of big displays and subscription fees gets in the way of many fantastic, would-be digital signage campaigns. However, this belief is just a myth! The beauty of digital signage is that it is a flexible solution that can fit any business or industry. In this article, we will demonstrate a variety of ways digital signage can be an affordable solution for you and even save money compared to traditional media methods.


When people think of digital signage, oftentimes they think of bright OLED screens with big dimensions, or complex video walls and streaming solutions. However, digital signage can be much more inexpensive than that. REACH’s signage software is “hardware agnostic,” meaning it is compatible with devices you already own! Of course, there are certain players we recommend. The most reliable, powerful players on the market are Brightsign players. BrightSign players also have the most extensive capabilities compared to other players. Depending on your needs & objectives, you can even get away with something as simple as a Fire TV stick. Simple devices like these can easily connect with REACH’s platform and stream content. Ask your potential software provider what devices their software is compatible with. Or click the button below and get a free demo from REACH today.


media player set up for digital sign tv

Another concern many people have is the cost of maintaining subscription fees. However, continuing on with printed media is actually more costly over time. When it comes to updating print media, there are a lot of steps involved. The signage or posters must be created, then you must physically travel to the location to update it. Each step of the process is another cost, not to mention the cost of paying for the labor in the first place. With digital signage, after signing up with a subscription, that’s it! With cloud-based digital signage, you can update your displays from anywhere in the world so long as you have an internet connection. This already cuts down on gas and other travel costs. Couple that with easy-to-use creation tools, and you can output content at a faster rate than print media resulting in more returns on investments!


REACH acts as both a hardware and software provider for digital signage. When you partner with REACH, you join a network of industry professionals committed to your success. A strong belief in evolving technologies runs throughout the company, resulting in robust digital solutions. To begin your digital signage journey, click the button below to request a free demo from REACH today!