Getting Social
Social Media is one of the best ways companies can reach and engage their audience. Effective use of social media can increase your digital footprint, strengthen customer loyalty, and drive more traffic to your website. However, it is important to understand the best practices when integrating social media into your communication strategy.
REACH’s cloud-based management software can connect with nearly every major social media platform and features tools to tailor your social accounts with your digital signage. In this document, we will go over the best ways to employ social media to get the most out of your content.
#Spread TheWord
Hashtags are an excellent way to spread the word on a topic and see what people are talking about. Brand-specific hashtags can encourage your audience to share and tag your products in their posts, increasing their exposure. They are often highlighted or bolded in a post, making them an effective way to grab attention as well.
Hashtags can be applied to any number of communication objectives. Fundraisers, viral challenges, new products, or brand awareness campaigns can all be bolstered through effective hashtags. They also act as a key identifier for your business. As a result, viral trends can be tied back to your business!
Show Off Your Fans!
Customers do not build loyalty just because they like a product. Building a relationship with your audience requires showing how much you appreciate their business and understand their needs. Social media can do just that! By displaying social media on your signage, you can display posts from customers who have written on your timeline or tagged your product. People are more likely to post if they have positive experiences over social media.
Aside from demonstrating appreciation to your customer, this is also an effective use of user-generated content. Leveraging user content will save cost on creating original assets and makes your brand seem more personable!
Tell THEIR Story
Employing user-generated content extends beyond grabbing quotes. To really speak to your audience, you need to relate to their story and provide opportunities to tell it. Look at the diagram to the left. These are just some ideas that can bolster your social media presence. Showcasing more of your audience’s personality will make your brand more relatable and appear genuine.
Encourage Action
People are much more likely to perform a certain action if they are inspired to do so. Ending each post with a call to action is an easy way to boost engagement and drive traffic. While this may be true, a call to action needs to go further. Telling people to follow your social media for exclusive deals/discounts, comment below a post for a chance to win a prize, or share a post to be displayed on your digital signage are all enticing incentives that will encourage people to take the action you are hoping for.
Get Started!
The best time to use social media was yesterday. The second best time is now! As you become more comfortable with digital software, you can begin experimenting with more advanced techniques and strategies. At REACH, we are constantly evaluating the digital signage landscape to see what the latest trends are. Visit our website now to learn more and contact us with any questions or concerns you may have.
