The fitness and recreation industry has made numerous strides to merge with the digital world. Online fitness classes, streaming, and social media all contribute to a growing sense of interconnectedness in the online space. However, another growing aspect of tech across all industries is digital signage. Digital signage is a perfect way to blend the digital realm with your facilities to boost engagement at rec centers, events, and club registration. In fact, if you are hosting a variety of events, classes, or clubs, digital signage can be the perfect tool to bolster engagement. The flexibility of rec-based digital signage solutions allows facilities to integrate technology and communication not offered by other means. Having such a wide display also allows you to present more messaging in a concise manner. This means you can get even more information across on a single screen. In this way, screens can be customized with different information based on your needs. With the information more readily available to your visitors, engagement and participation within your facilities will begin to rise as well! In this article, we will discuss all the ways fitness and rec center signage can improve event participation. If you haven’t begun your digital signage journey, click the button below to begin talking to an expert!


Digital signage software comes equipped with hundreds of apps and integrations that allow you to completely tailor your communication. One of the more popular ways is through our playlist application. This app is usually the largest zone within your layout, and presents content/assets according to the order you place them within the playlist menu from your media library. The reason for the playlist app’s popularity is its versatility. Static images, HD videos, gifs, and more can be added to playlists. This allows you to communicate your objectives through diverse content. For instance, you can have a post advertising an upcoming community event, and then showcase a video of people from past years enjoying said event. In most layouts, you can usually find a calendar right next to the playlist. Calendars are great supplementary material that quickly give your viewers a snapshot of your event. You can include dates, times, room numbers, and any other information you feel are necessary. These calendars can also be outfitted with animations, such as vertical scrolls or static fades, as well as other CSS options to match your branding. Of course, third-party calendars such as Google or SharePoint can also be integrated in your designs. Other integrations such as QR codes can lead your audience to your webpages or even to registration forms. Additionally, you can implement local news through our news application. This will allow you to share local headlines and pictures to draw up more interest about your event. All of these functions will build a cohesive marketing experience that your audience will gravitate to.



With so many possibilities digital signage offers, it can be tough to see how all of them could benefit your facility. However, upon closer inspection, the answers become clear. Digital signage playlists present eye-catching, dynamic displays that allow you to update content in real-time. This means you can routinely showcase new events and promotions, giving your audience a reason to return. Dynamic elements such as video and animations do a great job of capturing attention, and vibrant screens can keep viewers engaged. As stated previously, QR codes can provide a point-of-contact for viewers to take action. Directing them to a webpage or registration form can take some of the hassle out of signing onto a class, encouraging greater participation. Utilizing the news application to share local news can also increase interest, resulting in more engagement as well. All considered, these options can contribute to increased revenue for your facility!


When you’re ready to dive into the world of digital signage, there’s a few things you should be aware of before starting. Our hardware is hardware agnostic, so if you have a capable player, you can immediately integrate our software with your hardware. However, if you do not have hardware, we can provide you with enterprise-grade media players. In fact, we highly recommend BrightSign players as being some of the more affordable and reliable media players on the market. Once your hardware is set up and REACH is installed, we will then walk you through our training process to ensure your team is equipped to make amazing signage content! From that point on, you’ll have access to our 24/7 support to help you with any other needs you may have. 


Many facilities will begin changing their signage approach with the start of Spring. With that in mind, we HIGHLY recommend reaching out to your account manager now if you want free spring content, interactive integrations, or other signage implementations. While the process itself should not take too long, we do like having time to test the connection and ensure stable connectivity. Additionally, if any issues arise in that time, our support team can quickly sort them out. For more information, click the button below!