From Print to Digital: Why make the switch?

The way we communicate to our audience(s) is changing (or has changed for that matter). Print ads are on the decline which digital signage is gaining more and more power. In fact, making the switch from print to digital signage is increasing everyday as more and more companies realize the power and impact signage has on their messaging.

With the ability to change content on-the-fly, schedule and arrange announcements and messages based upon the time of day or week, the draw to digital signage is a lot more appealing and productive vs. print. And for good reason. REACH’s digital signage provides flexible, dynamic displays while giving you the ability to play videos, animations and custom, interactive messages. Digital signage opens up a whole new world of instant, meaningful, communication.

And it’s not just the Out-of-Home industry that has been affected. The switch from print to digital displays can be seen in retail markets with digital, interactive point-of-purchase displays, higher education facilities in the form of video walls and corporations where digital signage plays an important role in branding and messaging.

One thing REACH’s digital signage does very well is engaging your audience. With the variety of widget options, including social media, weather, news feeds, etc, it’s easy to appeal to your audience, and engage them directly into your screen, ultimately, having them see your main message(s). Planning, executing and measuring engagement is more powerful and much easier on an interactive display as opposed to a traditional print ad.

Need more reasons to switch from print to digital?

1. Real-Time Updates

With the click of one button you can now send digital content to displays all across the country or the world that reside on your network. Or you can send specific information to specific displays based upon the time of day, the demographic standing in front of the display or branded to a specific group. Or all three within a matter of seconds.

2. Increased Savings

The cost of digital signage is a bit different from print costs. With digital signage, you have a higher cost up front, but a better ROI in the long run. Really the only costs with digital signage is the one-off installation & hardware costs, some minor licensing fee costs.

This instant way of advertising with digital signage is very cost effective because you aren’t printing and shipping printed ads. Not only that but you have much more control over your content then you did with print. See a typo? No biggie, just make the change and push the refreshed content back out. And just like that-instant cost savings with real-time updates!

3. Truly Engaging Content

When was the last time you physically engaged with a print ad? Can’t remember? That is why digital signage is becoming so popular. If you look around you, everyone is already using digital displays of some sort, whether it’s their TVs, computers or smart phones, people are touching and engaging with digital screens every day.

So it’s no wonder that digital signage is becoming so popular. Universities are using interactive displays to show students and potential students what is going on in and around campus as well as how to find their classrooms or other facilities. Students can stop and use wayfinding on interactive maps to get a good idea of where to go. And they do all of this by touching the screen, just like they do on their smart phones. The transition of our culture from print to digital ads is almost seamlessly built in.

This kind of “out-of-the-box” thinking regarding the way facilities interact with their audience is the reason engaging content is getting so popular in digital signage. The possibilities are almost endless and you are no longer pigeon-holed into a piece of paper that never changes its shape, size or motion.

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