It may sound ridiculous, but with February ending, it is time to start thinking about transitioning to spring digital signage. Even if your overall content layout does not change, just changing up your playlists or incorporating new or fresh app integrations can give your viewers a reason to revisit your displays with renewed interest. Additionally, a new season brings new holidays that can help you put a thematic twist on your usual aesthetic or even influence seasonal shopping deals and promotions. While certain things will always remain consistent, doing a bit of “spring cleaning” around your signage displays can yield some great benefits.
We’ll go over some common tactics clients employ around the spring season and how you can apply them to your displays. For more examples of stellar signage layouts, check out more client templates or browse our resource page for additional tips and tricks. If you’re ready to start your digital signage journey, click the button below to begin talking to an expert. At REACH Media Network, our team is equipped to assist you through every step of the installation process and can even recommend hardware if you are starting from scratch!
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PLAYLIST CONTENT UPDATES
The first and most obvious transition will come through your playlist and media library content. By creating fresh assets with a springtime aesthetic or feel, you can prevent people from tuning out your displays. This process is called “ad-fatigue,” and it sets in after around 2 weeks when you over-serve ad campaigns to the same audience. Thankfully, the cloud-based nature of digital signage makes avoiding this problem much easier. Through cloud technology, you can update all your displays across multiple locations from a centralized location. Once you have fresh content and playlists set up, you can then create stream schedules for those playlists and layouts to appear at certain times and dates. These can be scheduled far in advance, and setting parameters will help you automatically rotate these content pieces. Individual playlist items can even be scheduled to “expire” once the season is over or you complete your spring campaign. All these tools help you fully tailor your displays to fit rapidly changing audience attitudes while drawing in new eyes through content.
In fact, REACH Media Network offers free creative design services that can help you achieve the exact look you are aiming for. Our team of professionals will help you achieve a fresh look while maintaining your core brand aesthetic. From there, you can schedule training with your account manager to educate staff on the ins and outs of the digital signage workflow. If any issues should arise after that, our 24/7 support team will help you solve potential problems. We guarantee you will get a response within 24 hours of your inquiry.
CALENDAR & SCHEDULE REVISIONS
For many retail and corporate businesses, spring can mark the end of the fiscal year. Many companies will schedule meetings, attend conferences, and host events to wrap up the previous year and kick the next one off strong. To keep everyone on the same page, ensuring your calendars and schedules are properly updated is essential to having a strong spring season. Creating a separate calendar group specifically for spring events can help differentiate these calendars from the rest of your events. These can be customized with individual color schemes and labels to indicate high-importance or spring-specific events. You can even place QR codes alongside calendars or in playlists to provide staff or users a way to register for events right from their phones.
Through REACH Media Network, our flexible integration system allows you to integrate calendars from third-party sources such as SharePoint, Outlook, Google, etc. This will enable you to synchronize calendars you may have already created directly into your signage, saving you time creating fresh schedules. Of course, the customization options allow you to match the look of the rest of your layout as well. These updates happen in real time, increasing visibility and ensuring your audience is always up to date.
KPIS & CORPORATE METRICS
As previously mentioned, spring often marks the end of the fiscal year for many corporate and retail entities. Through digital signage, you can integrate KPI information, PowerBI integrations, and other corporate metric software to evaluate performance over the past year or months. This information can be useful to staff to show where they need to focus on areas of improvement while also encouraging them to continue performing at a high level. On a grander scale, these metrics can influence strategy moving forward, assisting key decision makers in recontextualizing their business plan.
With REACH Media Network, you can integrate PowerBI and other metric tracking software with ease. Additionally, data sets and Excel/Sheets integration can help present large swaths of data in an easy-to-understand manner. This can help consolidate information into buckets or even tailor data to specific screens to help with organization.
CONCLUSION
While these are all great ways to update your seasonal displays, digital signage is a flexible technology that offers many tools to help engage your audience. For more recommendations on what strategies may work best for you, contact your account manager to discuss possible integrations or expansions. To keep up with the rapidly changing industry, contact REACH Media Network to set up a free demo or visit our resource page for the latest digital signage tips, tricks, and news.
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