“Anytime we ran into an issue, the support team was incredibly helpful and fast to provide a recommendation or solution.”
Over the years, the healthcare industry has made a greater effort to implement digital signage content into its communication strategies, leveraging the opportunity to deliver location-specific messaging to patients and visitors that can help reduce frustrations, answer questions, or provide organizational updates. One of our clients, North Memorial Health, is an excellent example of how leveraging the strengths of digital signage can yield beneficial results. Previously, North Memorial Health experimented with simple PowerPoint layouts that they would manually update. Then, the healthcare system upgraded to a new signage solution, and began searching for a provider with full, “turn-key” services. This new provider designed, implemented and updated all content and screens for North Memorial Health. However, the team wanted an option that would allow them to manage the content development and scheduling from beginning to end – which is when a technician in the emergency department recommended REACH Media Network. After some meetings and a successful demo, North Memorial Health was ready to join the REACH Media Network family!
Are you looking to implement digital signage into your healthcare solution? REACH Media Network will help you through every step. As both a service and hardware provider, we are equipped to get you up and running with your new signage solution. Additionally, our free creative services and 24/7 support ensure someone is ready to help well after your installation. If you’re interested in starting your digital signage journey, click the button below to get started, today!
SEE DIGITAL SIGNAGE IN ACTION
Want to experience the power of digital signage firsthand? Request a free demo today and explore how REACH Media Network can enhance communication and engagement within your organization.
THE CHALLENGE
With REACH Media Network, North Memorial Health has implemented 26 digital signage licenses across many of their hospital and clinic locations. Each facility has at least one digital display, with some having multiple screens for additional content. These screens have become an integral part of the network’s communication strategy, with team members executing on content and activating or deactivating it as needed – resulting in a seamless experience. The network has employed a variety of digital signage content, providing a proactive approach to the communication needs of the system. Welcome and lobby signage greet visitors in many facilities, making them feel welcome and secure within the space. In fact, some of these locations even have what North Memorial Health deems “WOW Walls,” as these walls are meant to make a great impression on visitors when they first walk in. Locations with cafe options also utilize menu boards and other cafeteria signage to promote new items and health tips. Regardless of the message, North Memorial Health employs a bit of a hybrid system when it comes to content generation. While they have global playlists that get pushed out to each location, they also tailor certain content to the specific needs of certain locations. By taking requests from team members, the marketing and content creation team can tap into the needs of each location and adjust content accordingly from a centralized location!
THE RESULTS
As a REACH Media Network client for more than six years, North Memorial Health has applied a variety of signage strategies to yield beneficial results. Internally, their communication workflow has been streamlined as team members recognize the availability and benefit of messaging throughout the system. As stated above, the marketing and content creation team can tailor content to the needs of each facility, allowing them to properly serve each team efficiently. The hospital network can share things like facility awards, highlight recognized providers, share health tips, and incite calls to action that can reduce frustrations and improve overall experiences for patients, visitors, and team members alike.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
