Dairy Farmers of America Unifies its Messaging Through Digital Signage

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Dairy Farmers of America Centralizes Messaging While Encouraging Company Culture

Superb Customer Support Allows DFA to Score


Dairy Farmers of America started out its digital signage program relatively early on. Initially, DFA began by hiring multiple different vendors at once. This is because DFA wanted to allow each location to choose its own digital signage software providers. While this was suitable for small-scale messaging, this soon became a problem as the company grew. After expanding through acquisitions, DFA realized it needed a way to post content to multiple different systems at once. Bringing it all under one umbrella was the key component that lead them to REACH. Looking to try it out yourself? Click here to sign up!

The Challenge

95% of DFA’s digital signage is centered around internal communication. With that in mind, DFA needed a unified messaging system that would allow them to display the same content across multiple facilities. Doing so would improve how all of its staff consume and recalls content, boosting overall efficiency in the workplace. However, DFA also wanted to maintain the unique culture each of its locations has cultivated. In order to achieve this, DFA also needed a system that would allow specific users to access their digital signage platform to make changes as necessary. Once they came across REACH, it was a unanimous vote to make it their new digital signage software provider.

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The Solution

With REACH, DFA has been able to expand to over 300 screens across 200 locations. This has allowed each location to be on the same page when receiving messages from HQ while still allowing enough agency to maintain their unique cultures. Additionally, DFA was able to use their own hardware when applicable to get REACH’s software up and running. Doing so has cut down on costs and hastened its expansion. Another key standout was REACH’s impeccable customer support network. Any issues were quickly addressed, and the team took the time to hear all of their concerns. As a result, a DFA has built a reliable digital signage network.

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The Results

Since improving its digital signage initiative, Dairy Farmers of America has been able to streamline its internal communications methods. Each location is easily able to track corporate objectives while still tailoring its messaging to its specific demographic. Powerful apps and integrations such as PowerBi integration allow for easy task management that motivates staff to work hard. Lastly, DFA has had access to an unlimited number of users and groups that they can assign employees to that help people specialize in their tasks. The result is a more effective workflow.


“The price for the service you get through support is huge, as well as different dynamic options for playlists, groups, etc.”

-Rachel Whaley, Internal Communications Manager at Dairy Farmers of America


REACH acts as both a hardware and software provider for digital signage. When you partner with REACH, you join a network of industry professionals committed to your success. A strong belief in evolving technologies runs throughout the company, resulting in robust digital solutions. To begin your digital signage journey, click the button below to request a free demo from REACH today!