Once you sign-up with a reliable digital signage provider (like REACH Media Network), you will have a variety of apps and integrations available to you. While some clients choose to have a specific playlist or piece of content take over the whole screen, most choose to supplement their digital announcements with app integrations!
Apps expand the type of content you can display through your screens and even help you host third-party content. From weather forecasts to news headlines or even social media timelines, apps expand the potential of what’s possible through digital signage. Each apps has the flexibility to be tailored to your specific needs. However, some apps contribute directly to engaging your audience on a deeper level. These apps come with a degree of interactivity, or can encourage viewers to take desired actions.
If there’s an app you would like to integrate into your content-management system that you don’t see immediately available, reach out to your account manager to scope out the project and see what can be done. This article will go over some of the most used apps we see across every industry and how clients can use them to improve engagement across the board. If you haven’t started your digital signage journey yet, click the button below to get started! Or, if you would like the creative team to match each app with the rest of your branding, contact us today to get started!
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DIGITAL WAYFINDING AND ENGAGEMENT
Many companies with expansive campuses or office buildings dedicate at least one or two displays to digital wayfinding. Alleviating viewer frustration or confusion by providing a navigation tool has proven to be an effective way to draw people to displays. From there, they interact with the displays directly, viewing charts/tables of office spaces you may have laid out, or graphic maps that show exactly where pedestrians are located.
If you employ interactive kiosks, you can even run programs that allow viewers to move around with and interact with maps. This gives more direct control to their experience and allows them to navigate at their leisure. With such a useful tool drawing them to the screens, it then becomes an excellent opportunity to engage viewers with additional content. When space permits, other announcements, calendar events, and even interactable elements can further engage your audience.
When navigating with an interactable map, you can even have the additional content display fun facts or upcoming events happening within that location. To bring all this content together, you can then include QR codes that redirect viewers to a landing page or other web content. This can result in greater registration numbers for events or other engagement opportunities.
SHARING SOCIAL MEDIA EXPANDS YOUR FOOTPRINT
Social media is all about sharing exciting content to drive engagement. But why restrict that content to just phone screens? By integrating your social media channels with your digital signage solution, you can expand your digital footprint to the real world!
There are many benefits to integrating your social media into your displays. Social media content lends itself naturally to being shared and encouraging viewers to interact with trends and hashtags. By including your social media channels, you can queue viewers into important events, announcements, or even trends going on in your industry or business! Once an audience has been established, you can take this a step further.
Leveraging user-generated content is effective at getting others to participate in company trends or initiatives when it’s easily visible through digital signage. Seeing others participate inspires others to want to be “shown off” on digital displays and will drive them to participate. This type of engagement can be posted right to your timeline using hashtags or re-posts, or can be submitted through external means!
You can even include motivators that would further boost engagement, such as exclusive deals or discounts. User-generated content also has the added benefit of being free and quick to produce, allowing you to update content at a moment’s notice.
QR CODES INSPIRE ACTION
We mentioned previously in this article how QR codes can drive engagement through digital displays. QR codes can essentially be the final point of engagement that results in a viewer taking action. These QR codes link audiences to product landing pages, event registrations, or digital coupon deals! Redeeming these awards or having an easy avenue to checkout can result in greater conversion numbers and more traffic to your stores.
Even if they have never visited a physical location, these digital deals can encourage them to check it out, resulting in a potential customer that previously may not have been interested. These QR codes can even be used to gauge audience attitudes. Instead of deals or landing pages, these links can also lead to surveys or forms that ask customers about their feelings, wants, and needs surrounding your company. This type of engagement can lead to strategy changes that further improve your business.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
