Eastern KY University Partners with REACH Media Network
Going into 2020, Eastern Kentucky University (EKU) needed a new way to communicate with students. Amidst a changing global climate, the necessity for digital communication software to reach remote students and staff was at an all-time high. In addition, the school wanted a modern platform that would allow them to disseminate information to every facility on campus. Digital signage software presented a great opportunity to help them streamline their communication methods. With this in mind, EKU began searching for a platform that would meet their needs. Schedule a free demo with REACH Media Network today to see how we can enhance your campus communication!
Flexible Displays for Engagement and Announcements
Eastern Kentucky University needed a flexible digital signage system that would bring the way it conveys information to students into the modern age. Despite posting bulletin boards, posters, and announcements, students were not getting involved as much as EKU would have liked. Eventually, they realized that students were not listening or even aware of the announcements they were putting up. They needed something that would catch their eye and stick in their minds; with a recall rate of 80%, digital signage promised a fix to this issue.
Furthermore, the country was entering into a phase of lockdown due to a global pandemic. While some would return the following semester, many students and staff would opt to attend remotely. With this added challenge, the university also needed a way to publish its announcements efficiently and at scale. Dynamic options such as video and wayfinding tools were also avenues of expansion EKU planned to tackle. Their search for a reliable digital signage platform eventually resulted in a partnership with REACH Media Network.
REACH Media Network Provides Cloud-Based Messaging
By partnering with REACH Media Network, EKU was able to use cloud-based management software to share assets across multiple facilities at once while still tailoring its announcements to each location. For example, if a campus-wide event was happening, any location can advertise that event while still promoting their specific points of interest (i.e. the gym can have membership signage still placed prominently). Additionally, EKU began implementing touchscreens with interactive wayfinding tools. This creates an improved experience on and off-campus for students and visitors alike!
Digital Displays for Increased Student Engagement
Since partnering with REACH Media Network, EKU has seen an increase in student engagement and a greater awareness of campus-wide events and news. Additionally, requests can be made to advertise student-run events, encouraging clubs to be promoted on displays. The software is also being used to educate students on digital signage strategies.
“REACH is a good and modern marketing tool. Every time we run into something, the team is very helpful and made sure it got fixed as soon as possible.”
Dylan Bogard, Associate Director at Eastern Campus University
Request a free demo with REACH Media Network’s reliable media players and content management software today!
