Church & Dwight Co., Inc., a global consumer goods company known for brands like Arm & Hammer, has transformed its internal communications strategy by partnering with REACH Media Network. With a variety of digital signage displays installed across offices and manufacturing plants, the company now delivers consistent, branded messaging, reaching employees at every level. As a result, the company ensures each location receives consistent, cohesive messaging that unifies and informs. Schedule a free demo with REACH Media Network today!
UNIFIED COMMUNICATION FOR A GLOBAL WORKFORCE
Church & Dwight Co., Inc. lacked a centralized platform to push out global messages to their locations. Some locations manually updated TV screens with USB devices. It was clear that a more modern solution was necessary to evolve the company’s communication strategy. After searching various platforms and multiple meetings, the team successfully implemented REACH Media Network’s cloud-based digital signage platform to streamline messaging across its global footprint.
DIGITAL SIGNAGE DRIVING EMPLOYEE ENGAGEMENT
Church & Dwight Co. Inc. uses REACH Media Network’s digital signage software to focus on internal employee communications. To keep content fresh and exciting, Church & Dwight Co. Inc. displays a mix of global and local content, including:
- CEO messages and company news
- Motivational employee quotes
- Quarterly earnings updates
- Safety reminders and job postings
- Production metrics on factory floors
- Engagement survey promotions with QR codes
Each location follows a standardized layout that includes the company logo, weather, stock prices, and a customizable content zone. From there, local HR teams can manage site-specific content while adhering to brand guidelines. This ensures there is a standardized look across each location, while still allowing a degree of freedom and creativity for local teams.
“REACH”ING EMPLOYEES THROUGH INTRANET INTEGRATION
Church & Dwight Co. Inc. also uses web-based digital signage to ensure remote and hybrid employees stay informed. By embedding REACH Media Network’s signage feed into its intranet homepage, known as “Connect,” they’re able to leverage digital signage content from their website. This allows employees to view content directly from their browsers, extending the reach of internal communications beyond physical screens. It also creates multiple touchpoints of information that staff can use to receive relevant information.
SCALABILITY AND SCHEDULING FOR OPERATIONAL EFFICIENCY
The company leverages REACH Media Network’s scheduling features to automate content rotation and expiration. For example: A year’s worth of motivational quotes is preloaded and scheduled to display weekly, keeping staff uplifted and driven throughout the workday. Event promotions are set with end dates, eliminating the need for manual updates.
FUTURE PLANS AND FEATURE REQUESTS
Church & Dwight Co. Inc. plans to grow its digital signage network as it acquires new businesses and expands to new locations. By combining centralized control with local flexibility, Church & Dwight Co. Inc. ensures that every employee, whether in a plant, office, or remote location, receives timely, relevant, and engaging content. If you’re looking to bring digital signage to your business, request a free demo with REACH Media Network today!
REQUEST A DEMO WITH REACH MEDIA NETWORK
See first-hand how digital signage can transform your organization. “Reach” out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
