Introduction
Hanukkah is right around the corner, and many Jewish Community Centers, Temples, and Jewish-run businesses will be updating their messaging to reflect the holiday season. Doing so can freshen up your displays and attract new eyes while giving old viewers more reasons to return. There are many ways REACH’s digital signage software can be tailored to fit your branding guidelines during the week of Hanukkah, and this article will provide plenty of ideas to get you started. Looking to try digital signage out yourself? Click here today to get started!
Scheduling
Everyone knows how crazy the holidays can get. With people taking PTO, adjusted holiday hours, and travel plans, it can be a lot to keep track of! Thankfully, digital signage can help keep everyone on the same page. The calendar app can be utilized to display all sorts of information, such as the days of Hanukkah, holiday hours, team meetings, and so on. Digital signage has been shown to attract more attention than traditional media, so this can guarantee important dates are not missed. The calendar app can also integrate with third-party software such as Google Calendar and SharePoint, allowing you to display calendars you have already built out.
Additionally, the data list app can help you organize a wide swath of data that can then be condensed into a more presentable form. This can include production and manufacturing metrics or food items, allowing you to update these statistics to reflect seasonal changes. Beyond that, we also offer premium app packages that come with live weather radars, traffic maps, and Google Earth integration. Accounting for the weather can help staff and visitors alike plan out travel plans and events.
Holiday Messaging
Updating your playlists to include the occasional “Happy Hanukkah” and other seasonal messaging can go a long way toward building a relationship with your audience. This adds a bit of variety and visual flair to your standard messaging. This will in turn draw more people in, as the fresh scenery will stick out to them. From there, you can promote anything you want! Even if you do not intend on posting Hanukkah content, creating a theme around the holiday can help bolster your brand image.
From there, you can get viewers involved in multiple ways. Synching your social media channels can get your brand involved in holiday trends. Doing so can encourage your viewers to participate in challenges, fundraisers, and share hashtags. This can increase your digital footprint beyond your displays. Even QR codes can link people to fun surveys, quizzes, and promotions, allowing you to gain further research during the season.
Calls to Action
Many JCCs will be hosting increased services, food drives, fundraisers, camps, and more to get their communities involved during Hanukkah. Including calls to action can motivate viewers to participate in whatever you’re trying to promote. Many of the previous strategies discussed can be applied here. For instance, QR codes can link viewers directly to registration forms or checkout pages. Even if only briefly, this can boost conversion rates and other metrics.
About REACH
REACH acts as both a hardware and software provider for digital signage. When you partner with REACH, you join a network of industry professionals committed to your success. A strong belief in evolving technologies runs throughout the company, resulting in robust digital solutions. Learn more or subscribe to the holiday playlist, today!
