Hospitals are increasingly adopting digital signage to disseminate important information and guide visitors throughout their campuses. That said, healthcare digital signage solutions offer another benefit that may not be immediately apparent: Content that can inform, entertain, and inspire action among patients and visitors. Leverage live TV integrations to capture attention and run in between your organization’s regularly-scheduled content. Schedule a free demo with REACH Media Network today to learn more and get started.
SEE DIGITAL SIGNAGE IN ACTION
Want to experience the power of digital signage firsthand? Request a free demo today and explore how REACH Media Network can enhance communication and engagement within your organization.
The Benefits of Waiting Room Signage
You may be wondering how a hospital will benefit from “entertaining” its audience. In reality, it directly benefits the patients, which will benefit the hospital. The biggest and most immediate benefit is reducing perceived wait times. Several studies have found that people think waiting is the worst part of their day, whether it’s in line at the grocery or, you guessed it, in a busy hospital.
digital signage can integrate with cable TV providers (depending on the model of your media player) to display live TV channels. Tools like live streaming, social media integrations, and others can provide temporary distraction to viewers, reducing their perceived time. Other entertainment options can include: fun facts, trivia questions, or interactive surveys through QR codes. As this positivity continues to grow, the hospital will see an increase in the number of visitors and patients looking for care.
How to Effectively Utilize Waiting Room Displays
Once you have your solution ready, you have to come up with a plan for proper implementation. A sound digital signage strategy for your healthcare network will help you get the most out of your displays while simultaneously serving your audience. The key to an effective signage strategy involves forming a team of individuals with assigned roles and placing your signs in high-traffic areas. Thankfully, the latter is already done for you if you are investing in waiting room displays.
To create an effective signage strategy, you’ll want to have some roles in mind to assign users who will be working within REACH Media Network’s CMS content management system. There are two types of roles:
- Admin: These roles are only accessible to those who have access to the back-end admin panel of your facility. From there, you will also have Facility Roles. These are roles centered around the apps and tools you have available within the client-facing side of the CMS.
- Owner: As the “kings or queens” of the castle, this role has access to every setting, as well as the ability to change permissions for others. Only those who require the highest level of access to your signage should be assigned as an owner.
- Full Access: This role will have access to all applications under the Admin Panel, except for player, licensing and SSO. They are unable to edit permissions for Owner roles.
- Content Creators receive full access to the dashboard, media library, and playlist applications. However, they will only be able to view player settings. This will help focus their workflows and prevent confusion that results from people accessing tools or files they shouldn’t have access to.
Starting with REACH Media Network is as Easy as 1, 2, 3
Once you have an outline of your signage team and plan, it’s time to source media player hardware to use with REACH Media Network’s CMS. Regardless of the display you use, ensure your displays are at least 10-11 feet away from the typical viewing distance and within 4 feet of the average eye level.
REACH Media Network’s cloud-based CMS is hardware agnostic, meaning common devices like Google or Amazon Fire are capable of running REACH Media Network. With over 100 apps and integrations, our software can help you achieve any objective. Start your free demo with REACH Media Network today to experience best-in-class content management software and award-winning support.
Providing entertainment options for your audience within waiting rooms reduces perceived wait times, improves visitor attitudes, and reflects positively on your facility’s reputation. By implementing entertaining signage content within lobbies and waiting rooms, you can improve your visitor experience while also promoting important information. With proper strategy, good hardware, and engaging content, patients will feel more at home within your hospital. Start a free demo with REACH Media Network today to experience best-in-class signage for your practice or organization.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
