BACKGROUND
As the benefits of digital signage become increasingly apparent in many industries nationwide, many universities and colleges find themselves integrating new digital signage solutions for education. With higher retention and engagement rates than traditional media, many higher education facilities want to leverage these strengths to boost student engagement and enrollment. From cafeteria displays to campus directories of collaborative space solutions, digital signage is an asset to any sector you can apply it. This results in a more informed college where students and staff alike can make educated decisions throughout their day and are aware of important events happening on campus. Texas State Technical College is one of our many clients who wanted to integrate signage to improve student engagement across its 11 campuses. The result has been a success in driving student engagement and notifying visitors of important information. If you’d like to learn about more real-world applications of education-based digital signage, check out our other case studies on our resource page. If you’d like to get start on your digital signage journey, click the button below to set up a free demo and talk to an expert!
REQUEST A DEMOTHE CHALLENGE
As stated above, Texas State Technical College wanted a solution that would help boost engagement and share information across its 11 campuses. The appeal of pushing content out from a centralized content-management system would allow the college to share similar announcements and templates across each location, yet would still be able to share branded assets, prebuilt layouts, and so forth. Thus, an integrated CMS would benefit marketing teams by streamlining communication-based workflows. Before signing on with REACH, Texas State Technical experimented with 2 different signage solutions. However, neither fit the use cases the college had in mind. The first solution lacked sufficient education sector knowledge and lacked assets that could be easily applied to a college setting. The other solution did not have enough features the school was looking for, and was restrictive in its creative possibilities. Texas Technical wanted a solution that allowed them complete creative control of their content creation, had templates and styles suitable for educational environments, and could be published/managed from a central location. After a successful demo with REACH, Texas State Tech found what they were looking for!
THE SOLUTION
Since partnering with REACH, Texas State Technical has expanded its signage program to 80 licenses across 60 displays. Despite the large number of displays, the entire network is managed by one person: Digital Media Coordinator Freddy Rodriguez. Freddy is in charge of creates, publishes, and manages all the content that is pushed to 60 displays. These displays are in various high-traffic areas, such as student lounges, lobby entrances, and program buildings. Each screen is outfitted with content centered around engaging students and providing useful information on events or clubs on campus. With this goal in mind, Rodriguez has created a variety of templates, all fitted with the school’s branding, that can be shared with each campus. This allows each location to share the same general look and feel, while tailoring some of its content to the specific needs of each facility. The result is a unified college network that can address the community’s needs by quickly sharing important digital announcements. Such a cohesive integration has streamlined Freddy’s work, allowing him to create and publish ads efficiently and even create seasonal content for special occasions.
THE RESULTS
The school’s successful signage implementation are readily apparent to anyone who visits campus. The school can provide snapshots of important information about the school and its offers, including available programs, statistics regarding future career opportunities, and even highlighting student accomplishments. These all create a more informed, unified campus where students feel educated in their decision-making and confident in school communication. Through REACH’s flexible software, Texas State Tech has even been able to introduce animations through CSS coding in some of its designs. Recently, the school was even able to provide news and weather updates regarding Texas’s recent bout with Hurricane Beryl. This allowed students, families, and staff to make informed decisions regarding their safety and transportation. Eventually, the school hopes to expand to 100 screens, with some eventually employing interactive, touchscreen technology!
TESTIMONIAL
“Since signing on [with REACH], everyone has noticed a difference and improvement in our graphic design capabilities.”
Freddy Rodriguez, Digital Media Coordinator at Texas Technical College
ABOUT REACH
REACH acts as both a hardware and software provider for digital signage. When you partner with REACH, you join a network of industry professionals committed to your success. A strong belief in evolving technologies runs throughout the company, resulting in robust digital solutions. To begin your digital signage journey, click the button below to request a free demo from REACH today!
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