DIGITAL SIGNAGE CONTENT CREATION FOR GYMS: A GUIDE TO EFFECTIVE DISPLAYS

TYPES OF CONTENT FOR GYM DIGITAL SIGNAGE

• Workout Instructions and Tutorials – Fitness tutorials are among the most popular types of digital signage content for gyms. Demonstrating proper form and technique through HD videos can help members improve their workouts and reduce the risk of injury. These videos can feature exercises targeting specific muscle groups, tips on using gym equipment, or even full workout routines for various fitness levels.
  • Tip: Ensure the workout content is clear, concise, and easy to follow. You can break down exercises step-by-step with short instructional videos or use animations to highlight key movements.
• Motivational Messages and Quotes – Motivation is crucial in any fitness environment, and digital signage is the perfect platform to share inspiring quotes or messages. Whether displayed on the screen during a workout or in between classes, these messages can help keep members focused and driven.
  • Tip: Use high-quality images or videos alongside motivational text to make the message more visually engaging. Quotes from famous athletes, trainers, or motivational speakers can also resonate well.
• Class Schedules and Timetables – One of the most practical uses of digital signage in gyms is displaying class schedules and timetables. These should be updated regularly to reflect any changes in the gym’s programming.
  • Tip: Use large fonts and bright, contrasting colors to make schedules easy to read from a distance. Include icons or photos to represent different types of classes (e.g., yoga, HIIT, spin).
• Promotions and Special Offers – Digital signage is an effective tool for promoting gym services and products. Displaying current promotions, membership deals, seasonal offers, or discounts on personal training can help drive sales and attract new members.
  • Tip: Keep the content visually appealing by using high-quality images and eye-catching graphics. Limit text to a few key points to ensure that the message is easy to digest quickly.

• Member Spotlights and Success Stories – Sharing success stories and spotlighting individual members can help build a sense of community and motivate others. These stories could feature members who have achieved fitness goals, lost weight or made significant improvements in their performance.
  • Tip: Use real photos or videos of the featured members, and include their personal stories or testimonials to create a deeper connection.
• Health and Fitness Tips – Offering regular fitness tips, nutrition advice, or wellness facts can keep your members engaged and informed. These could include anything from tips on staying hydrated to advice on proper stretching techniques.
  • Tip: Keep the tips short and visually engaging, using infographics or animations to make the information more digestible. Offering practical advice, like “Post-Workout Recovery Meals,” will resonate with your audience.
• Event Announcements and Gym News – Digital signage is an ideal medium for announcing upcoming events, challenges, or important news about the gym. Whether it’s a new class launch, a charity event, or an upcoming fitness competition, keeping members informed helps maintain a sense of excitement and anticipation.
  • Tip: Use bold colors, countdown timers, and other attention-grabbing elements to make event announcements stand out.
• Entertainment Content – While motivational and educational content is important, a bit of entertainment can enhance the gym experience. Playing trending videos, fitness-related entertainment, or workout music videos can keep the energy level high and make time in the gym feel more enjoyable.
  • Tip: Keep entertainment content in line with your brand’s values and audience. For example, a high-end gym may prefer motivational workout videos, while a more casual gym might feature trending fitness challenges or lighthearted content.

KEY ELEMENTS OF EFFECTIVE CONTENT CREATION

Creating compelling digital signage content is an art that combines creativity with strategic thinking. Here are the key elements to consider:

• Clarity and Simplicity – Gym members are often in motion, so it’s important to keep your digital signage content simple and easy to digest. Avoid overloading screens with too much text or cluttered visuals. Use large fonts, simple icons, and clear imagery to convey messages quickly.
• Brand Consistency – All digital signage content should align with your gym’s branding. Use your gym’s colors, logo, and fonts consistently to create a cohesive experience. This helps reinforce your gym’s identity and makes the signage feel like an integral part of the environment.
• High-Quality Visuals – The quality of the visuals is crucial for making a lasting impression. Invest in high-resolution images and videos to ensure that your content looks professional and polished. Blurry or pixelated visuals can detract from the overall appeal of your signage.
• Call-to-Action (CTA) – Every piece of digital signage content should have a clear call to action. Whether it’s encouraging members to sign up for a class, take advantage of a promotion, or visit your gym’s retail store, a strong CTA will drive member interaction.
• Timing and Scheduling – Digital signage can be scheduled to display different content at various times of the day. For example, you might want to display workout tutorials during peak hours, while promotional content or member stories may be more effective during quieter times.
• Additional Notes – Make your CTA stand out by using bold colors, buttons, or arrows to direct attention. Keep the action simple, such as “Sign Up Today” or “Join Our Challenge.” Use scheduling software to automate the display of specific content at the right time, ensuring that members always see relevant information.