We thought wait times for classes were great opportunities to entertain and inform guests through the displays.
Keeping up with modern trends and communication methods is a lot like working out. You have to have an idea of what you want to accomplish, get the right equipment, and come up with a plan to achieve your goals properly. So when the fitness club ClubWorx in Fuquay-Varina, North Carolina began their digital signage initiative, they employed many of these tactics to deliver a more modern communication method. In fact, ClubWorx went above and beyond to implement standard signage as well as touchscreen displays to directly engage their clients.
By embracing the strengths and flexibility of digital signage, ClubWorx has been able to engage its audience on a deeper level. This has resulted in higher registration for classes, events, and other fitness related activities. Through a partnership with REACH, ClubWorx continues to experiment with new digital signage technologies to deliver content in unique ways.
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THE CHALLENGE
Before implementing digital signage displays, ClubWorx relied mostly on traditional communication methods. The facility was often filled with posters and bulletin boards promoting events, while stands and front desks became cluttered with flyers. Eventually, ClubWorx realized not as many people were reading the information off these sources as they wanted, and began looking for a more modern solution.
While they browsed a few other solutions that had nice extras like trivia and fun facts, what ClubWorx really needed was a solution that would integrate with their scheduling software. Additionally, the club knew they would eventually want to implement interactive elements, allowing visitors to register for classes at the point of contact.
All of this would be controlled by Deanna Burke, the head of Operations and Programming at ClubWorx. This means the content and displays also needed to be controlled from a central location, Eventually, the search would lead to a partnership with REACH.
THE SOLUTION
Since partnering with REACH, ClubWorx has implemented 3 digital signage displays and 2 interactive kiosks. Regular displays can be found in hallways and outside of club rooms, providing opportunities to entertain and inform visitors as they wait for classes.
Their interactive kiosks act as extensions of the website, allowing users to browse different events, deals and other material at their leisure. This also has the added benefit of taking some of the workload off of front-desk attendants, as most information is readily available via the kiosk.
Each signage display also has QR codes, allowing visitors to immediately sign-up for other events the moment they see them. Or they can revisit the information later when they have more time. Program marketing is the most important aspect to ClubWorx signage strategy, so the flexibility of their signage network allows them to expand their message to high-traffic areas of the facility.
THE RESULTS
Engagement has increased tremendously since employing digital displays. As stated above, front desk workers are able to direct users to the kiosks for information during high-volume time periods. In fact, in many cases, people prefer to go and interact with these kiosks on their own.
As a result, class registration and program attendance has increased. People are more naturally drawn to these displays, and are able to cut own on perceived wait times through dynamic content. Attendants are aware of events now months in advance, allowing club members and staff alike to prepare adequately.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
