The customer service is really great – if I don’t hear back in 20mins I’m surprised!
Retail shops are beginning to recognize the impact a strong digital signage strategy can have on revenue and growth. When the strengths of signage are leveraged to meet consumer needs and promote relevant items, consumers respond well and are encouraged to take action. In fact, a recent study found that 52% of retailers find their audience respond “very well” to signage content, with an additional 22% responding “exceptionally well.” Stewart’s Shops, a retail chain with a focus on fresh, quality dairy products, manages digital signage across 400 stores with over 350 signage licenses. With such a large network and plans to expand, Stewart’s Shops’ partnership with REACH Media Network is an excellent example of how signage can serve an enterprise-grade retail network.
Are you looking to implement digital signage into your communication strategy? REACH Media Network will help you through every step. As a service and hardware provider, we are equipped to get you up and running with your new signage solution. Additionally, our free creative services and 24/7 support ensure someone is ready to help well after your installation. If you’re interested in starting your digital signage journey, click the button below to get started, today!
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THE SOLUTION
Before Stewart’s Shops implemented their signage solution, stores relied on a magnetic, chalkboard system to present flavors and prices for their ice cream. Flavors were presented with magnetic strips, which ended up being a time-consuming, costly solution for the shops’ ice cream stores. Strips were expensive to make and order, and would even get more costly and time-consuming if some were lost or damaged. Eventually, Stewart’s Shops also realized that the look of the menu boards was not as vibrant as what they were hoping for. As a result, the search for a more modern signage solution brought them to a partnership with REACH Media Network. After a successful signage implementation, the chain expanded its signage initiative to include at least one display for each store.
This has completely transformed Stewart’s Shops’ workflow into a much more efficient system. Creative Director Melissa Kreider manages the pricing and other data for the shops from the company’s headquarters. The shops themselves manage the flavors, which can be added or removed from their boards through shop computers. While the flavors of each shop should be consistent across the board, Stewart’s Shops has experimented with offering timed or promotional flavors through its “Limited” flavors menu. These flavors often coincide with events or local colleges to further draw interest. Through signage, flavors, calories, prices, and anything else can be updated much quicker, resulting in a streamlined workflow for the store’s staff. This has also created a more interesting retail experience for customers.
THE RESULTS
As a result of partnering with REACH Media Network, Stewart’s Shops has benefitted from a streamlined internal workflow and increased profits. Being able to update prices and other information from a central location saves time and money while getting information out to customers at a faster rate. It makes it easier for stores to update flavors without going through a manual process. The brand’s audience has responded positively as well. Stewart’s Shops has reported that flavors sell out faster compared to when they were using their magnetic chalkboard system, and people are more aware of limited flavors. This is especially reflected in seasonal flavors, as flavors like “Philly’s Apple Pie,” selling out in greater quantities.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your organization. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
