HOW INTERNAL COMMUNICATIONS THROUGH DIGITAL SIGNAGE HELPS LEADERSHIP

Humans digest thousands of pieces of information each day. Studies have found that human brains organize up to 70,000 thoughts a day, yet we can process up to 11 million bits of information a second! With so much information being processed at any given time, the human brain also efficiently discards and “erases” certain information each day that is not deemed important, relevant, or useful. When it comes to internal communications in the workplace, this can prove to be a big issue that leadership has to overcome. When employees are flooded with emails, newsletters, and announcements each day, sometimes they can fall into a habit of filtering out even important information. This is where internal digital signage solutions can come into play. Digital signs have an average recall rate of 83%, with 71% of consumers claiming digital displays stand out more than online advertising. These displays are making a large impact. If leadership in your organization can effectively leverage digital displays, they can fill their layouts with important content that has a much greater chance of not only being seen but also remembered by staff. This technology will yield multiple benefits for your not only leadership, but your organization as a whole.

If you haven’t started your digital signage journey and are looking for a platform that comes equipped with a large variety of powerful tools, look no further. REACH Media Network has an extensive library of apps and the flexibility to integrate with hundreds of different third-party software. You can request a free demo where we will scope out an example of what a fleshed-out display will look like. Afterwards, you will be trained and guided through a thorough installation and training process. Our team will help you tailor your screens exactly the way you need them to appeal to your intended audience. From there, your assigned account manager will be your first point of contact for all REACH Media Network needs. If you’re looking for help adding more creative flair to your displays, our creative design team can customize your layouts to bring your vision to life! Of course, our 24/7 support means someone is always around to help should you need it. To start your digital signage journey and begin using these compelling apps and features, click the button below to begin talking to an expert.

SEE DIGITAL SIGNAGE IN ACTION

Want to experience the power of digital signage firsthand? Request a free demo today and explore how REACH Media Network can enhance communication and engagement within your organization.

BOOSTING MORALE

Digital signage can be a great vehicle for boosting morale around the office. Highlighting employee anniversaries, birthdays, and accomplishments can instill a sense of pride amongst team members and the business as a whole. Celebrating birthdays or anniversaries can help team members feel more connected to each other, creating a more positive workplace that can thrive through collaboration. Drawing attention to staff or company-wide achievements demonstrates that employee contributions truly matter to the company’s success. This will create greater motivation across each facet of your company, driving employees to be excited to come to work. A recent study from Oxford found conclusive evidence that happy employees are 13% more productive. As a result, creating a positive work environment is in the best interest for leadership as it will result in greater productivity.

IMPROVING PRODUCTIVITY

As we hinted in the previous paragraph, a robust digital signage system can do wonders for productivity around your facility as well. For instance, corporate metrics or Power BI graphs can be integrated into your layouts to display important information. This information can then be used by teams to prioritize certain objectives or adapt strategies on the fly. Internal social media channels like Slack can quickly and concisely deliver updates and information. Overall, these integrations can help keep your teams on pace to accomplish goals. T

digital signage software for tv

QUICKLY PUSH IMPORTANT INFORMATION

Of course, one of the biggest benefits of digital signage displays is the ability to update messaging in real-time. If you have an important update to convey to your team, digital signage can immediately push those messages out. This can help staff remain aware of important dates, meetings, deadlines, and other important information they should be aware of. As a result, your internal communication flow and pacing will remain strong throughout your organization.

CONCLUSION

Digital signage offers many benefits to leaders for improving internal communication channels. By leveraging these benefits, you can bolster productivity and cultivate positive attitudes within your staff. 

READY TO START YOUR DIGITAL JOURNEY?

Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.