In the past, digital signage solutions were rudimentary, cumbersome systems to use. Many companies would rely on USB drives plugged into screens to display content. These USBs would then have to be manually removed and updated whenever companies wanted to showcase new announcements. Other screens may have been able to host their own software, but could only produce basic slide shows and PowerPoints, limiting the scope of what could be achieved through digital signage. Today, digital signage has evolved into a much more powerful beast. Cloud-powered platforms, extensive asset creation tools, flexible integration options, and compelling app options have fleshed out many signage solutions to offer a greater degree of customization and control over messaging. Due to these technological advancements, the number of signage providers available has exploded, offering users a wide variety to choose from. However, before partnering with a provider, there are a couple of core features you should research to ensure you can achieve your communication goals through digital signage. Once you confirm these features are available to you, asking for a demo of what your displays will look like will give you an idea of what your content will look like and how a company operates.
If you’re looking for a platform that comes equipped with a large variety of powerful tools, look no further. REACH Media Network has an extensive library of apps and the flexibility to integrate with hundreds of different third-party software. You can request a free demo where we will scope out an example of what a fleshed-out display will look like. Afterwards, you will be trained and guided through a thorough installation and training process. Our team will help you tailor your screens exactly the way you need them to appeal to your intended audience. From there, your assigned account manager will be your first point of contact for all REACH Media Network needs. If you’re looking for help adding more creative flair to your displays, our creative design team can customize your layouts to bring your vision to life! Of course, our 24/7 support means someone is always around to help should you need it. To start your digital signage journey and begin using these compelling apps and features, click the button below to begin talking to an expert.
SEE DIGITAL SIGNAGE IN ACTION
Want to experience the power of digital signage firsthand? Request a free demo today and explore how REACH Media Network can enhance communication and engagement within your organization.
POWERFUL APPLICATIONS
Aside from your usual playlist content and announcements, applications are one of the main ways you will expand your content potential through digital displays. Apps help you add a variety of supplemental content that can fill out your signage layouts while still delivering relevant information to your viewers. For example, news stories and headlines can keep viewers updated on prominent trends or nationwide events that can affect their day-to-day lives. Social media apps can be integrated into your displays to provide viewers with quick updates about your organization or to partake in fun trends. This can also be used as a way to encourage user-generated content. By partaking in trends that encourage user interaction and tailoring them to your brand, you can post user videos onto your timelines. This will inspire more viewers to partake in your initiatives in hopes of being showcased through your displays! Weather radars, forecasts, and travel maps can show audiences optimal travel conditions or alert employees to the best routes for delivery. RSS tickers can deliver quick snippets of information about your company or other news sources you may pull from. Counter apps can count down to an exciting event to get people excited, or count up to keep track of days without an accident, a certain amount of sales, etc. These are just some of the many ways clients leverage apps to flesh out their displays and offer more value to viewers. Through strategic implementation, apps can complement your main content and provide more options to appeal to your audience.
FLEXIBLE INTEGRATIONS
Integrations go hand-in-hand with apps much of the time. Integrations allow you to pull content from third-party software. This can come in the form of calendar integrations such as SharePoint or Google, allowing you to pull events from prebuilt calendars your company may already have events and schedules on. Integrating them into your digital signage calendar app will automatically pull these events, preventing you from wasting time creating new calendars or having to perform manual updates. OneDrive integrations can pull assets from your company’s OneDrive account to help expand your content library and assets. There are also data list integrations you can use through content management systems as well. These can help you organize pricing charts or create digital directories to help with wayfinding initiatives. Other third-party integrations can be scoped out and custom-built depending on the flexibility of your signage platform. Hence, integrations allow you to add more functionality to your displays, granting more control and customization.
WORLD-CLASS SUPPORT
Finally, when you’re looking for a digital signage provider to partner with, you’re going to want a company that has your back when you need them. Looking over a company’s customer support policy and seeing what they offer will give you an idea of when you can contact them. Making sure you know when the team is available, if you can get a hold of actual people vs. automated systems, and additional services they may provide will give you confidence moving forward.
CONCLUSION
When it comes to a platform that holds all the essentials we talked about, REACH Media Network has you covered. With hundreds of powerful apps and integrations, with a 24/7 support network, REACH has what you need to succeed and the people equipped to get you there. Additionally, we offer free creative design services to clients to ensure you get the functionality you need out of a display while maintaining your brand standards. When you join the REACH Media Network, you don’t just join a signage platform. You join a network of information and industry professionals that aim to help you get the most out of your digital signage. Fill out the form below to start today!
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
