When people walk around and notice the displays, we hear how great they are!
Meetinghouse Church Exemplifies The Strength of Signage
Digital signage is becoming a more important tool for churches to communicate with their parish. Having a powerful signage solution that can push out new content in real-time has proven to grow communities and bolster engagement. Hence, many churches have begun adopting digital signage to strengthen community outreach and improve engagement opportunities. The Meetinghouse Church in Edina, MN is one such parish! Being a recent member of the REACH Media Network family, the Meetinghouse Church exemplifies what a strong commitment to digital signage can yield. Through powerful app integrations and strategic content curation, the Meetinghouse Church has left a lasting impact on its community. By changing the way the church disseminates information, visitors have felt more involved in the church and connected to its members. Meetinghouse Church has always benefitted greatly from real-time updates, allowing them to push out new announcements and content.
Before we go in-depth into how Meetinghouse Church has leveraged its signage solution, we will also provide background into what they were looking for and how it came to this solution. If you’re a religious venue looking to get into digital signage, this case study should give you a cohesive look into the REACH Media installation process and how signage can benefit your community.
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THE CHALLENGE
Unlike some of our other clients, The Meetinghouse Church was not completely unfamiliar with digital signage before signing on with REACH Media Network. Beforehand, the church was using a more simple signage solution to convey announcements and promote upcoming events. However, they were running into problems. The previous solution was prone to bugs and crashing, and certain integrations weren’t working as they should. For example, calendar integrations were not syncing properly with the old system, resulting in events displaying incorrectly or in ways the church did not intend for.
The old system was also not cloud-based, resulting in extra effort and time being dedicated to updating each screen manually. This prompted the need for a more reliable, powerful signage platform that was flexible enough to address all of the church’s needs. They were also hoping this signage platform might help them boost engagement across all the church’s events, clubs, and volunteer opportunities. After a successful meeting with REACH Media Network, the parish decided to move forward with the partnership.
THE SOLUTION
Through its partnership with REACH, the Meetinghouse Church has been able to expand its communication potential through digital signage technologies. They have been able to implement 5 digital signage players in various spots around the facility. Welcome signage is some of the first content pieces they encounter as soon as they walk in. This makes visitors feel welcome while also giving a brief glimpse into the parish’s mission and beliefs.
Another sign is over its information center, which promotes upcoming events and opportunities. Here, visitors can learn more about how they can get involved with the church, and digital signage is the perfect companion content that can provide further details. A similar sign is placed further into the building, and two more signage expansions are currently being scoped out. One will be at the parent check-in area for day camps and the other will be in the gathering hall showcasing upcoming events and fullscreen graphics.
These displays leveraged 2 repurposed displays the church already had, in addition to 3 newly purchased players. This highlights REACH Media’s hardware-agnostic platform, meaning it can be tailored to fit almost any media player on the market, potentially saving on additional hardware costs!
THE RESULTS
While it’s only been a few months, Meetinghouse Church is already seeing some benefits from its recent signage upgrade! Already, the church has noticed people commenting on how nice and dynamic the displays are.
Automation through signage has streamlined workflows, with a specific highlight being how team members can just “set and forget” content pieces. Additionally, the same playlist of content can be shared across multiple locations. This allows them to maximize their impact while maintaining a consistent look and voice across all its messaging. REACH Media was also able to build an integration that properly synchronized with the church’s internal calendar and scheduling software. As a result, Meetinghouse Church is easily able to display events through signage layouts without manually updating each piece of content. When placed along QR codes, visitors are easily able to register for events and activities. Overall, the system has worked to not only grow the parish but improve the services offered to the community as a whole.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your religious community. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your congregation in meaningful ways.
