As stadiums and entertainment venues face rising operational costs and increasing competition, operators have to explore ways to increase revenue for the facility without jeopardizing the guest experience. As a result, digital signage has emerged as one of the most powerful, profitable, and intuitive tools available. Through strategic implementation, digital signage displays can increase advertising income, streamline workflow operations, and enhance event-day engagement while creating revenue streams that can last long after the event ends.
To get your stadium signage up and running, look no further than REACH Media Network! The team at REACH will be with you each step of the way, from installation to deployment to even content creation! You will also gain access to a vast library of powerful apps and integrations to help flesh out your content layout further. Lastly, our team is available to provide 24/7 support to help you with any tech-related issues you may run into! If you’re ready to start your digital signage journey, contact us below to get started!
SEE DIGITAL SIGNAGE IN ACTION
Want to experience the power of digital signage firsthand? Request a free demo today and explore how REACH Media Network can enhance communication and engagement within your organization.
DRAW ADVERTISING & SPONSORSHIP REVENUE
One of the most direct avenues to profit is through advertising. Stadiums and large venues are often packed with people, drawing high foot traffic and long dwell times. As a result, this is ideal for digital displays to rotate through content. Offering this ad space to sponsors can maximize impressions and grant more flexibility than static or traditional displays.
It’s important to vary content throughout the course of an event. Instead of dedicating a display to a single sponsor, the venue can sell multiple ad slots on the same screen, which opens the door to increased revenue. These brands can then run targeted messaging to match the event, such as concession promotions during halftimes or sponsorship highlights after certain event triggers. These brands will also value the flexibility to quickly update messaging across each screen due to cloud-powered content management.
UPGRADING GUEST EXPERIENCES
By enhancing guest experiences, you can indirectly fuel profitability. Modern-day expectations include immersive environments, high-definition video walls, and interactive kiosks to create an engaging experience that encourages longer stays. By creating an environment that visitors want to linger in, they will be encouraged to spend more on concessions and merchandise.
Digital displays can also reduce certain frustrations surrounding event facilities as well. Wayfinding displays can reduce congestion and direct fans to restrooms, seating areas, concessions, and more. This can decrease overall wait times, which further translates to more purchases. While fans are waiting in line, additional displays can show live feeds, sports scores, and social media feeds to keep guests from feeling like they’re missing out!
ADDITIONAL REVENUE STRATEGIES
Depending on your facility, it’s important to be flexible and open-minded about which events you can host to drive greater revenue, based on venue size, by hosting a diverse mix of concerts, conventions, games, corporate events, and community gatherings. Each event presents different opportunities and approaches to leverage your displays for monetization. Custom branding, new sponsorships, and added wayfinding can draw more attention and brand deals to your venue.
Digital signage makes changing the look of each display a breeze, meaning each display can repurpose hardware for multiple events throughout the year. This draws repeated venue and no additional cost.
STREAMLINING OPERATIONS AND REDUCING COSTS
An unseen way digital signage drives profit is by cutting down on operational expenses. Traditional signage requires printing and ink costs, manual labor, and wasted time. In larger venues, this can take a great amount of time and effort to replace each sign. However, cloud-based content management systems make content rotation a simple and instant process while also cutting down on printing costs. Within minutes, you can update an entire venue with fresh content. Over time, this will contribute to each display’s return on investment.
CONCLUSION
Digital signage is more than just a tech upgrade. Each screen has the potential to act as a profit engine. Whether it’s advertising sponsorships or maintaining content flexibility, having a strategy around your displays will unlock substantial revenue while improving the guest experience. With REACH Media Network, you will have both the team and the knowledge behind you to execute an engaging and profitable signage strategy. To get started, fill out the form below, and an expert will contact you soon!
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
