Tourism and hospitality are some of the biggest industries that can make the most use of digital signage platforms. The flexibility that digital signage content management systems provide fits seamlessly into the fast-paced nature of tourism and hospitality. When dealing with audiences that may be unfamiliar with the area they find themselves in, or are simply looking for the next good time, you need an efficient information delivery system. Digital signage is the perfect technology to serve this audience. From comprehensive wayfinding materials to event advertisements and schedules, digital signage can deliver a wide variety of information succinctly. This gives audiences a great motivation to routinely visit your displays, which you can then take advantage of by pushing out additional messages and promotions. By providing both information and utility through your digital displays, audiences will associate your brand with reliability and trustworthiness. This will encourage them to revisit your tourist attractions on repeat visits or other trips. In this article, we will look at 2 case studies of clients who have successfully incorporated digital signage into their hospitality communication strategy. This will give you an idea of how digital signage can benefit your own tourism network.
If you’re looking for a platform that comes equipped with a large variety of powerful tools, look no further. REACH Media Network has an extensive library of apps and the flexibility to integrate with hundreds of different third-party software. You can request a free demo where we will scope out an example of what a fleshed-out display will look like. Afterwards, you will be trained and guided through a thorough installation and training process. Our team will help you tailor your screens exactly the way you need them to appeal to your intended audience. From there, your assigned account manager will be your first point of contact for all REACH Media Network needs. If you’re looking for help adding more creative flair to your displays, our creative design team can customize your layouts to bring your vision to life! Of course, our 24/7 support means someone is always around to help should you need it. To start your digital signage journey and begin using these compelling apps and features, click the button below to begin talking to an expert.
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SOUTH POINT CASINO & SPA
South Point Casino & Spa is a luxury hotel and casino in Las Vegas, Nevada, that offers visitors a variety of entertainment options, such as casinos, pools, spas, movies, bowling, and much more. Within their showroom, the hotel will also host large-scale events with catering options available. In order to promote these events and draw in larger crowds, South Point began searching for a digital signage solution that would provide them a more efficient means of managing the pre-production of assets to promote said events. These live events required a much different workflow compared to other events. Large sets of data needed to be turned on and off on a regular basis. Streamlining these assets to perform functions automatically was a complex system that other vendors, including REACH, initially could not perform. However, REACH’s world-class customer support worked to create a custom system that would achieve South Point’s goals. Since implementing this custom calendar integration, 90% of all signage in the facility revolves around this integration. This allows staff to quickly update assets, edit event information, and draw wider attention from audiences.
HALLANDALE BEACH
Hallandale Beach is a city located within the southeast region of Florida that serves over 30,000 residents. With such a large community, the city needed a modern communication solution that would allow it to quickly update announcements from a central location. Maintaining brand consistency across each display was another critical aspect of their communication strategy. Additionally, they wanted the flexibility to integrate other forms of media besides their announcements, such as social media and calendar events. This would allow them to customize content based on the location around the city. The tailored content would be able to focus on content and information relevant to each area. After integrating REACH’s software with BrightSign players, they were able to promote events, set reminders, and expand their social media branding to the public.
CONCLUSION
With two strong, real client examples, it’s clear how digital signage can strengthen a client’s communication strategy and expand outreach. This was only a sneak preview of the capabilities digital signage can offer in the tourism and hospitality sectors. With a vast array of apps and integration capabilities, your signage tools are only limited by your imagination with REACH Media Network. To begin your signage journey, fill out the form below to begin talking to an expert.
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Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
