Get to Know The REACH Media Team

With over 15 years of leadership experience, Kiersten has been instrumental at REACH in building and evolving long-term, successful partnerships with clients, integrators, manufacturers, and software partners and has helped advance REACH’s customer success, marketing and sales strategies over the years. As REACH’s EVP of Sales and Marketing, Kiersten is responsible for the growth and revenue side of the business, leading all aspects of the sales and customer success lifecycles, along with managing the Sales and Marketing Teams. Prior to REACH, Kiersten was responsible for leading store processes and team members as an Executive Lead at Target. In addition, Kiersten also serves as an elected board member of the Digital Signage Federation and continues to be recognized for her positive impact within the industry receiving several awards including Commercial Integrator’s 40 under 40 and the Emerging Talent award. 

Patrick oversees the Finance, Operations, and HR departments at REACH to ensure clients have an outstanding customer experience. He is responsible for the Technical Support Team and Install Team. Patrick has over 15 years of experience and has been an instrumental leader in creating repeatable processes and a standard operating procedure at REACH, as the company has scaled from 50 clients to over 5,000. Prior to REACH, Patrick worked at Blue Cross Blue Shield of MN. When he’s not working, he enjoys spending time with his family and friends. Patrick graduated from Metro State University.

Kelly joined REACH in 2025 as the Director of Customer Success. She brings over 20 years of digital signage industry experience, mainly in Sales and Business Development, but her passion lies in customer relationships. Prior to REACH she spent the bulk of her career leading sales teams within the OEM/purpose built computing and digital displays markets. Outside of work Kelly loves spending time with her family, traveling, watching college football and any live country music she can find. She is a graduate of West Virginia Wesleyan College.

Tristan started at REACH in 2008, right out of college, as a Marketing Specialist guiding clients through the creative process. As REACH continues to evolve, so has Tristan’s role within the company. As Director of Client Relations, Tristan manages large accounts and ensures REACH clients get the best service. She also oversees the Creative team and helps guide REACH’s marketing efforts. When she’s not working, she’s busy being a dance mom, chauffeuring her two kids to their extracurricular activities, and spending time with her family. Tristan graduated from the Herberger Business School at St. Cloud State University.