Get to Know REACH Media Network
Headquartered in Eden Prairie, Minnesota, REACH Media Network is a leading provider of digital signage hardware and content management systems (CMS). REACH Media Network’s passion for customer success and evolving technology has been its team’s driving force the past 20+ years. We strive to create long-term partnerships with each client and provide the best digital signage software to meet their needs, regardless of industry or project scope.
Kiersten Gibson, President of REACH Media Network
Kiersten Gibson leads REACH Media Network as Division President, bringing over 15 years of leadership experience—including 12 years specific to the digital signage industry—and a track record of driving innovation, growth, and operational excellence. She assumed the role following REACH Media Network’s acquisition by Poppulo, and oversees the strategic direction across all function as the division’s leader.
Throughout her career with REACH Media Network, Kiersten has held several key leadership roles, consistently championing business growth, strategic partnerships, and a customer-first culture. Her contributions have fueled substantial revenue growth, strengthened client retention, and elevated the company’s market position. Kiersten has been instrumental in building out sales and marketing functions, which led to her advancement into the role of Executive Vice President of Sales & Marketing and recognition as REACH Media Network’s top sales leader for nine consecutive years. Her ability to align teams around a clear mission has reinforced REACH’s brand and reputation as a trusted provider of scalable, customized digital signage solutions.
Before teaming with REACH Media Network, Kiersten spent three years with Target as an Executive Team Leader; initially hired as a Project Manager, quickly taking on broader responsibilities, including developing customer success teams and more streamlined processes—all of which helped shape the early foundation of REACH Media Network.
Kiersten’s contributions to the industry have earned her multiple honors, including Commercial Integrator’s Class of 2024 “40 Under 40” and the Emerging Talent Award in 2023. She was elected by her peers to the Digital Signage Federation’s Board of Directors in 2023, continuing to serve in this role driven by a passion for collaborative growth and a commitment to supporting evolving needs of the signage and AV community.
Nathan Davis, Chief Technology Officer
Nathan is the Chief Technology Officer with REACH Media Network, where he guides the technical future of the company. Nathan joined REACH Media Network in 2014, bringing a breadth and depth of IT experience and leadership spanning more than 15 years. Prior to partnering with REACH Media Network, Nathan was responsible for the design, implementation, and operation of a high-volume laboratory information system at an accredited research laboratory at the University of Minnesota. In his free time, Nathan enjoys spending time with his family outdoors, cycling, or building home automation prototypes. Nathan is a graduate of the University of Minnesota.
Michelle Gjavenis, Product Manager
Michelle is the fusion of Creative, UI/UX, and IT Project Management with REACH Media Network. More specifically, Michelle is responsible for helping the software developers understand where REACH Media Network’s applications need to go based on client and internal feedback. When she is not perfecting REACH Media Network’s UI/UX, Michelle is pushing developers to stay on track and ensures the prioritized projects are getting fulfilled. When not working on projects related to REACH Media Network, Michelle loves teaching, attending yoga sculpt classes (she is a certified “yogi”). She also enjoys biking, checking out breweries, and traveling. Michelle is a graduate of Dakota County Technical College.
Tristan Helleen, Customer Success Director
Tristan started her tenure with REACH Media Network in 2008 out of college as a Marketing Specialist, guiding clients through the creative process. Over the years, her role has grown alongside REACH Media Network’s evolution and growth. As Customer Success Director, Tristan leads the Success team, focusing on building strong relationships, driving client growth, and ensuring every REACH Media Network customer has the tools and support they need to succeed. She also collaborates across departments to enhance the client experience and deliver long-term value.
When she’s not working, Tristan loves being a dance and hockey mom, attending her two kids’ extra-curriculars, and spending time with her family. She graduated from the Herberger Business School at St. Cloud State University.