Get to Know REACH Digital Signage
Headquartered in Eden Prairie, Minnesota, REACH Digital Signage is a leading provider of digital signage hardware and content management systems (CMS). REACH Digital Signage’s passion for customer success and evolving technology has been its team’s driving force for the past 20+ years. We strive to create long-term partnerships with each client and provide the best digital signage software to meet their needs, regardless of industry or project scope.
Kiersten Gibson, President of REACH Digital Signage
Kiersten Gibson leads REACH Digital Signage as Division President, bringing over 15 years of leadership experience—including 12 years specific to the digital signage industry—and a track record of driving innovation, growth, and operational excellence. She assumed the role following REACH Digital Signage’s acquisition by Poppulo and oversees the strategic direction across all functions as the division’s leader.
Throughout her career with REACH Digital Signage, Kiersten has held several key leadership roles, consistently championing business growth, strategic partnerships, and a customer-first culture. Her contributions have fueled substantial revenue growth, strengthened client retention, and elevated the company’s market position. Kiersten has been instrumental in building out sales and marketing functions, which led to her advancement into the role of Executive Vice President of Sales & Marketing and recognition as REACH Digital Signage’s top sales leader for nine consecutive years. Her ability to align teams around a clear mission has reinforced REACH’s brand and reputation as a trusted provider of scalable, customized digital signage solutions.
Before teaming with REACH Digital Signage, Kiersten spent three years with Target as an Executive Team Leader; initially hired as a Project Manager, quickly took on broader responsibilities, including developing customer success teams and more streamlined processes—all of which helped shape the early foundation of REACH Digital Signage.
Kiersten’s contributions to the industry have earned her multiple honors, including Commercial Integrator’s Class of 2024 “40 Under 40” and the Emerging Talent Award in 2023. She was elected by her peers to the Digital Signage Federation’s Board of Directors in 2023, continuing to serve in this role driven by a passion for collaborative growth and a commitment to supporting evolving needs of the signage and AV community.
Nathan Davis, Chief Technology Officer
Nathan is the Chief Technology Officer at REACH Digital Signage, where he guides the company’s technical future. Nathan joined REACH Digital Signage in 2014, bringing a breadth and depth of IT experience and leadership spanning more than 15 years. Before partnering with REACH Digital Signage, Nathan was responsible for the design, implementation, and operation of a high-volume laboratory information system at an accredited research laboratory at the University of Minnesota. In his free time, Nathan enjoys spending time with his family outdoors, cycling, or building home automation prototypes. Nathan is a graduate of the University of Minnesota.
Michelle Gjavenis, Product Manager
Michelle is the fusion of Creative, UI/UX, and IT Project Management with REACH Digital Signage. More specifically, Michelle is responsible for helping software developers understand where REACH Digital Signage’s applications should go, based on client and internal feedback. When she is not perfecting REACH Digital Signage’s UI/UX, Michelle is pushing developers to stay on track and ensuring the prioritized projects are getting fulfilled. When not working on projects related to REACH Digital Signage, Michelle loves teaching, attending yoga sculpt classes (she is a certified “yogi”). She also enjoys biking, checking out breweries, and traveling. Michelle is a graduate of Dakota County Technical College.
Tristan Helleen, Customer Success Director
Tristan started her tenure with REACH Digital Signage in 2008 out of college as a Marketing Specialist, guiding clients through the creative process. Over the years, her role has grown alongside REACH Digital Signage’s evolution and growth. As Customer Success Director, Tristan leads the Success team, focusing on building strong relationships, driving client growth, and ensuring every REACH Digital Signage customer has the tools and support they need to succeed. She also collaborates across departments to enhance the client experience and deliver long-term value.
When she’s not working, Tristan loves being a dance and hockey mom, attending her two kids’ extracurriculars, and spending time with her family. She graduated from the Herberger Business School at St. Cloud State University.