The Dallas Stars are Texas’s premier hockey team. Currently ranked 2nd in the Central Division, the NHL team has enjoyed a successful season and is poised to make a solid run in the playoffs. In addition to representing the state in the professional hockey space, the team is also vested in giving back to their communities by managing multiple ice skating rinks centered around fitness and youth development. These facilities provide children’s hockey and figure skating lessons and host hockey leagues for all age groups. Of course, these spaces are also available for parties, celebrations, and other community events. In order to properly serve its audience across 8 locations throughout Texas, the Dallas Stars needed a powerful, modern communication software that would streamline events and deliver crucial information. Through its partnership with REACH Media Network and ActiveNet, the Dallas Stars have created a cohesive ice rink communication network that provides important information in a timely manner.
Are you looking to implement digital signage into your communication strategy? REACH Media Network will help you through every step. As a service and hardware provider, we are equipped to get you up and running with your new signage solution. Additionally, our free creative services and 24/7 support ensure someone is ready to help well after your installation. If you want to begin your digital signage journey, click the button below to get started today!
SEE DIGITAL SIGNAGE IN ACTION
Want to experience the power of digital signage firsthand? Request a free demo today and explore how REACH Media Network can enhance communication and engagement within your organization.
THE SOLUTION
Prior to partnering with REACH Media Network, the Dallas Stars’ registration software was running on a different platform. Going into 2020, the previous solution would be retired, and the organization would plan on running ActiveNet’s own software. However, through a recommendation from ActiveNet to use REACH Media Network as a trusted partner, the organization began implementing REACH Media Network’s software into its displays. After installing BrightSign players off of REACH Media Network’s recommendation, the Dallas Stars would integrate ActiveNet into REACH Media Network’s CMS to run facility schedules and locker room displays. After some time, the organization was able to expand its customization through other widgets, such as adding backgrounds to the weather app or creating directories to guide visitors.
THE RESULTS
Since implementing BrightSign digital signage players and integrating ActiveNet, the Dallas Stars have been able to take full advantage of REACH Media Network’s flexible content-management solution. Within locker rooms, the organization is able to post the Dallas Stars’ standing within the NHL, as well as local team standings for tournaments. Other displays can be dedicated to wayfinding, directing teams to their assigned locker rooms, and letting guests know when and where the next games are. The company has even embedded digital signage right into its website, allowing people to plan ahead and gather information ahead of events or tournaments. Some displays even dedicate corners of their layouts to ad space, resulting in an additional source of income for the Stars. With the previously mentioned expanded customization options, each display is branded with the Stars’ logo and team colors, creating a unified look across each display.
These displays have been met with great positivity, especially upon initial installation. Signs have been described as “awesome” and “super cool” by players and visitors alike. It’s been agreed that the modern TV displays are much better looking than previous solutions, providing a crisp image for users to learn information. Users of the software have said it’s been great for backend work, resulting in a more streamlined workflow. Next year, Stars plan to build a new ice rink and multi-sport facility. Digital signage will be a crucial part of each of these facilities, as the organization hopes to utilize signage in even more ways than they currently do. Overall, digital signage has been a crucial tool for the Dallas Stars to expand and streamline its information delivery and communication network, with even more exciting things to look forward to in the future!
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your organization. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
