Team Culture As a Strategy in Communication
Job seekers want to know whether a company’s culture is a good fit for them. While culture develops naturally no matter who’s on your team, an employee dedicated to shaping your company’s culture and internal communications can foster an environment that attracts the best candidates for the job (and keeps your top employees around). If you’re a small, bootstrapping startup, your HR position may be acting as a combined Culture Lead role, which actively shapes your company culture and prevents problems from happening in the first place. The larger your company, the more beneficial it is to have someone dedicated solely to helping departments better facilitate communication. Request your free demo with REACH Media Network today to experience best-in-class, cloud-based communications.
Make Your Brand Relatable
Another way of molding a positive culture is by giving employees a reason to care about your company’s mission and making it personal. While this may not be the newest trend (some of the most successful companies have been doing this for years), it’s become increasingly necessary for newer companies to stand out and succeed. How do you humanize your brand? Above all, employees need to understand the “why” of your brand.
Less Announcing, More Engaging
Email isn’t going anywhere anytime soon, but it shouldn’t be your team’s only source of information. Inboxes get overwhelming, nuance and inflection are often lost, and it’s just a little too detached for relationship-enhancing exchanges. There’s a reason Slack has more than one million users, and it’s not just the emojis—though those help. Start your free demo with REACH Media Network today to start simplifying your messaging.
Boost Incentive & Productivity
Rewards for top performers are typically effective incentive, and even the smallest office tasks—like unloading the kitchen dishwasher or watering the plants—can be gamified by designating points to create a playful atmosphere (and make mundane tasks more enjoyable). Give REACH Media Network a call to learn more about our cloud-based communication capabilities.
Display Information in an Engaging Way
What technology can inform and inspire your team by displaying things like company news, social media posts, weather updates, motivational quotes, customer testimonials, KPIs, upcoming events and those team leaderboards we mentioned? Connected displays powered by REACH Media Network’s selection of media player hardware. By acting as an information hub in highly trafficked areas of your office, digital signage can be used to share information with your team, and employees can use it to post updates of their own.
Break Down Complex Ideas With Video
You likely understand the importance of customer-facing content like video, but video is a powerful tool when used internally, as well. A recruiting video that gets to the heart of your culture reinforces your brand’s authority and attracts like-minded candidates. An onboarding video can help new hires understand the goals of the company and how everyone’s roles contribute to that goal.
Video explainers can be helpful far beyond the hiring process, particularly when they’re used for complex ideas or anything especially visual. (Infographics work well for this, too.) Video is great because people can refer back to it over and over, and it’s a chance to reinforce your brand through tone, message, images and any other elements that embody your company’s culture.
Represent Your Brand Positively With Company Ambassadors
Tap into the untapped creativity and talent hiding in your office by rallying your most passionate team members and recruiting them for an employee ambassador program. Encourage them to represent your company publicly and to boost morale internally to inspire others to participate. Learn more by giving REACH Media Network a call today!
Give Yourself Opportunities to Receive Feedback
With tools like online surveys and metrics that measure open and click rates, it’s never been easier to evaluate employee satisfaction. That’s not to say it isn’t challenging, but it does mean there’s no excuse for fielding regular feedback from your team. Employees want to feel like they’re heard, and you can’t afford not to hear what they may have to say. Your employees will have interesting perspectives. Regular surveys, peer recognition programs, office polls and of course one-on-one meetings should be standard practice. The more clearly you can convey the culture you want to embody and the mission your company aims to achieve, the more willing and excited your employees will be to help it do that. Let us help you achieve this goal: Start a free demo with REACH Media Network today!
