The YMCA of Columbia–South Carolina has 5 different branches located throughout the Midlands. Serving residents throughout Orangeburg County, the YMCA aims to offer a diverse selection of programs, events, and classes that appeal to the community. To bring people together, the YMCA needed a modern communication method to reach the widest possible audience. After experimenting with more rudimentary signage methods, the organization partnered with REACH Media Network for YMCA digital signage content. Despite being a relatively recent addition to the REACH family, the YMCA has quickly implemented powerful integrations and strategic content throughout its facilities. As a result, the YMCA of Columbia–South Carolina has built a cohesive digital signage network that is equipped to evolve as the team further familiarizes itself with the platform. With a strong foundation, the recreation center is well-positioned to maximize the benefits of its digital signage displays.
Are you looking to implement digital signage into your communication strategy? REACH Media Network will help you through every step. As a service and hardware provider, we are equipped to get you up and running with your new signage solution. Additionally, our free creative services and 24/7 support ensure someone is ready to help well after your installation. If you’re interested in beginning your digital signage journey, click the button below to get started today!
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THE SOLUTION
Before signing on with REACH Media Network’s digital signage, the YMCA of Columbia–South Carolina utilized TV screens to produce digital content in the form of PowerPoint slides saved onto USB drive. However, this solution required manually updating each screen. This required a significant amount of time spent driving to each facility to update each screen, and the process was often repeated monthly. Additionally, the organization needed a digital signage solution that would integrate with Daxko, a cloud-based software platform for YMCAs that helps with class scheduling, payment processing, membership management, and other daily operations. After hearing about them through other YMCA clients, the center booked a demo and eventually entered a partnership with REACH Media Network.
THE RESULTS
Since signing on with REACH Media Network’s intuitive digital signage platform, not only has the YMCA of Columbia–South Carolina integrated its Daxko management into their displays, but they have been able to employ various other forms of content as well. At each brand, the YMCA employs welcome messaging at each of its front desks to give visitors a feel for each facility. These screens host welcome messages, hours of operations, and what programs are offered throughout each season. Other screens are strategically placed in high-traffic areas in order to reach the largest audience. Additional content revolves around sport promotions, summer camps, community races, trivia questions, and QR codes that redirect visitors to registration pages. The YMCA also has activated its social media channels and integrated them into its displays. Here, the organization can share news stories from around the community. Not only do these displays help expand the YMCA’s impact, but they also help bring the community closer together.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your organization. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
