There’s a common phrase that “people change like the seasons.” This implication describes that people’s attitudes, personalities, wants, and needs change as they grow over time. However, on an even more succinct level, people’s attitudes and needs change alongside the seasons as well. With that in mind, the same principle should be applied to digital signage strategies as well. Keeping your digital displays stagnant will instill “banner blindness” amongst your audience. This is a selective attention phenomenon where viewers can subconsciously ignore or tune out your display, as their brain deems them unimportant or non-relevant. To avoid this, constantly updating your displays to feature new, engaging content will keep viewers intrigued to see what new messages you’re putting out there. Leveraging seasonal changes to change up your displays can be a great way to increase audience impact. Outfitting your layouts with seasonal themes and promotions can excite audiences about your brand. While you may have to create the assets yourself, seasonal changes provide an easy source of inspiration for your content output. We’ll highlight all these strengths and more in the following article
The one thing that never changes is which digital signage platform is the right one for you. REACH Media Network has an extensive library of apps and the flexibility to integrate with hundreds of different third-party software. You can request a free demo where we will scope out an example of what a fleshed-out display will look like. Afterwards, you will be trained and guided through a thorough installation and training process. Our team will help you tailor your screens exactly the way you need them to appeal to your intended audience. From there, your assigned account manager will be your first point of contact for all REACH Media Network needs. If you’re looking for help adding more creative flair to your displays, our creative design team can customize your layouts to bring your vision to life! Of course, our 24/7 support means someone is always around to help should you need it. To start your digital signage journey and begin using these compelling apps and features, click the button below to begin talking to an expert.
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CHANGE DRAWS ATTENTION
The most immediate benefit you will notice is how changing up your displays will draw more attention and increased interest to your content. Even if your overall content strategy remains the same, adding some seasonal flair to your visuals can go a long way. For instance, if your company is highlighting some limited-time sales, approaching that with a “Spring-cleaning” approach can encourage audiences to clean out some of their old possessions and get something new! Even with non-sales or revenue-driven communication channels, seasonal signage changes can still make an impact. Around winter, employees often feel drained after the long year, which can result in less productivity and negative attitudes. However, outfitting your displays with seasonal themes that highlight the holidays or activities exclusive to the time can rejuvenate staff members and boost overall morale. Implementing employee highlights that detail holiday traditions or memories can make staff feel included and excited to bring an end to the long year. Spring or summer digital signage can make staff excited about warm days and pool outings, encouraging them to remain productive during the work day. Regardless of your implementation, digital signage has the flexibility to remain engaging throughout the year.
SEASONAL CHANGES ARE EASY CONTENT INSPIRATION
From a user standpoint, seasons can provide an easy inspiration point for creating fresh content. Using the seasons as a basis for thematic layouts, creative designers can quickly create stunning designs through digital signage platforms that can then be filled in with traditional messaging. These changes can be pushed in real-time, meaning viewers can immediately enjoy your fresh layouts the moment they’re created. Once your team puts together these layouts and assets, they can be shared seamlessly across all your facilities, organizations, and users with access. This can help create a cohesive look within each location, ensuring your audience enjoys the same thematic flourishes and messaging regardless of where they engage your displays.
ADHERES TO VIEWER NEEDS
Finally, and arguably most importantly, seasonal digital signage changes can better serve audience needs depending on your service and what they are looking for. You wouldn’t push winter jackets in the summer, or swim trunks in the winter. But if you appropriately advertise these products and theme your signage around these needs, you can see big booms in your seasonal revenue. When coordinated with seasonal sales, you can create an environment that heavily draws attention to and encourages desired behaviors that can result in a big return-on-investment for your displays.
CONCLUSION
While a seemingly small or inconsequential change, seasonal digital signage content can have quite a big impact on your overall communication strategy. Whether you’re trying to reach an audience to encourage a desired behavior or trying to keep your internal teams engaged and on-task, these changes can yield a variety of benefits. From drawing greater attention to boosting morale or even driving revenue, seasonal displays highlight how even minor changes can make a big difference when it comes to digital signage, and the impact signage can have on your audience overall. There’s never a bad time to plunge into the world of digital signage. If you’d like to start your journey, fill out the form below to reach an expert.
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Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
