Digital signage has evolved traditional signage advertisements into real-time communication systems. Through modern signage solutions, organizations are placing a greater emphasis on reliability, scalability, and ease of use. REACH Media Network and BrightSign are strong examples of these pillars within the industry. Through an integrated digital signage solution, the two combine commercial-grade hardware with a secure, cloud-based management software to provide a flexible, intuitive signage solution that can adapt to any business need.
Through their end-to-end partnership ecosystem, REACH and BrightSign have reduced complexity for organizations and have deployed digital signage across health care facilities, corporate offices, educational institutions, hospitality venues, government buildings, and much more. Rtahter than relying on multiple vendors, customers receive a unified system engineered to operate from deployment through long-term goals.
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HARDWARE AND SOFTWARE THAT WORK TOGETHER
BrightSign specializes in purpose-built digital signage media players that are renowned for their durability, consistency, and powerful performance. These devices come packaged with BrightSignOS, offering a secure operating system that can seamlessly stream multiple digital signage applications, even in always-on environments. REACH Media Network then complements the hardware with a cloud-based management system that allows users to create and publish content to multiple screens remotely. This centralized control can benefit small business owners and enterprise-grade corporations.
This partnership reduces technical friction for clients, allowing for a streamlined deployment process that reduces stress on IT teams. Once a BrightSign player is connected, content can be delivered through REACH with minimal configuration. This approach is meant to help organizations get their screens online in a timely manner while ensuring their network is set up for long-term stability and performance.
REAL-TIME DATA-DRIVEN MESSAGING
Due to digital signage’s cloud-powered infrastructure, real-time and data-driven content is easier than ever to integrate. REACH’s platform integrates with live data sources, emergency notification systems, and other third-party software. The information provided by these sources can be updated in real-time across several screens. Brightsign’s hardware then ensures smooth playback of these updates at a device level, which ensures consistent performance through multiple, frequent content changes.
Industries such as healthcare can find this functionality particularly valuable. Timely communication can improve overall efficiency and visitor safety. This cohesive digital signage solution can be used for applications such as wait-time displays, donor walls, emergency alerts, or facility wayfinding. These facilities can maintain full control over content while enabling rapid response time to ensure all information is up-to-date.
EASE OF USE FOR ALL SKILL LEVELS
REACH’s software aims to make its platform as easy as possible for people of all skill levels. While technology infrastructure is robust, REACH’s CMS is designed to be accessible in order to make content creation and publication as smooth and fast as possible. Marketing, communications, and operations teams can immediately hop in and start creating without specialized training, reducing strain on IT departments. Permissions allow roles to be created within the CMS to further focus teams on specific sectors of the signage network.
BrightSign reinforces this simplicity through the appliance-style approach to its media players. This reduces configuration complexity and minimizes failure points. When paired together, the two allow organizations to focus on strategy rather than system management.
RELIABILITY MEETS PERFORMANCE
Reliability is the core value of the partnership between REACH and BrightSign. With high-traffic areas and critical environments, downtime can disrupt operations, negatively affect user experiences, or fail to deliver important messages. As mentioned previously, BrightSign players are built to play even under stressful environments, such as 24/7 playback, while still being secure. When paired with REACH, the cohesive system supports large-scale content deployment without compromising performance.
For instance, 4k to even 8k resolution on videos is supported, as well as live video input, multi-zone layouts, playlist and calendar scheduling, and remote device management. As a result, organizations can present dynamic and engaging content while maintaining strong oversight of each piece of content. These displays also come with the added benefit of reducing maintenance costs through on-site technical intervention.
A LONGSTANDING PARTNERSHIP FOCUSED ON GROWTH
REACH Media Network’s designation as an Elite Partner within BrightSign’s Bright Alliance Program reflects years of collaboration and shared client successes. Working together since 2014, the two companies have deployed more than 10,000 BrightSign players running REACH software. This worldwide scale exemplifies each company’s commitment to excellence and the ability to serve a diverse set of needs.
As organizations continue to prioritize visual communication, REACH and BrightSign will continue offering a consolidated approach. As industry leaders in the field, the collaboration delivers a system geared for reliability, scalability, and efficiency. Over time, expect to see a growing range of applications and integrations from both parties!
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
