MIAMI, FL. — Nineteen senior executives from across the digital signage industry, including REACH Media Network’s own Kiersten Gibson, gathered for three days at invidis’ Executive Club event hosted in Miami, FL. Throughout the duration of the event, one message rang clear: collaboration within the industry beats gatekeeping.
The closed-door sessions gave leaders a chance to have candid discussions on market challenges, innovation, and growth strategies. Attendees agreed that withholding insights and data, while a common practice in competitive markets and will always be maintained to some degree, overall slows progress for everyone. Instead, transparency and shared knowledge are becoming crucial for the digital signage industry to meet rising expectations and fend off disruption from larger corporations looking to enter the space with deeper pockets.
Many key collaboration strategies were outlined over 3 days. For example, many participants urged businesses to exchange non-sensitive performance metrics and trends. This helps give everyone a clearer picture of overall industry health. Talks of co-developing innovation initiatives would lead to benefits for all stakeholders while raising industry standards. Collaboration in popular industries such as retail, hospitality, and corporate sectors can accelerate the adoption of new technologies, resulting in new revenue streams. Of course, being connected to the larger community through executive roundtables and other groups ensures these tenets will remain healthy beyond tradeshow appearances.
The event closed with optimism and renewed energy. Future sessions in Palm Springs and Dubai signal a growing appetite for collective problem-solving in a rapidly evolving market.
