Rooted in the Chelsea neighborhood of New York since 1895, Hudson Guild focuses on youth and adult-based programs that enrich the lives of its community members. Launching many programs over its 130-year history, the organization has created early education programs, mental health services, community arts programs, and more throughout the neighborhoods of Manhattan. Serving such a large audience requires consistent and strategic promotional implementations. Graduating from traditional methods of communication, Hudson Guild partnered with REACH Media Network in 2021 to build a more modern information delivery network. Over the past 4 years, the organization has been able to promote events, non-profit organizations, and even leverage integrations with REACH Media Network partner F.Y. Eye to not only grow its community but bring it closer together. As a result, Hudson Guild serves as an excellent case study of how evolving digital signage technology can bring audiences together in more efficient ways.
Are you looking to implement digital signage into your communication strategy? REACH Media Network will help you through every step. As a service and hardware provider, we are equipped to get you up and running with your new signage solution. Additionally, our free creative services and 24/7 support ensure someone is ready to help well after your installation. If you’re interested in beginning your digital signage journey, click the button below to get started today!
SEE DIGITAL SIGNAGE IN ACTION
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THE SOLUTION
Before partnering with REACH Media Network, Hudson Guild relied on more traditional means of promoting events and delivering information to its community. Publishing fliers, print media, and doing some social media promotions, the organization eventually wanted to upgrade its communication potential to reach a wider audience and have more flexibility in creating its promotions. In 2021, Hudson Guild partnered with REACH Media Network to implement digital signage in 2 of its main facilities. Following the success of the initial installation and experimenting with everything REACH Media Network’s content-management system has to offer, Hudson Guild is now in talks to expand to some of its other 15 locations. In addition to providing more creative control, the software has improved internal workflows, with Marketing Specialist Michael Anthony Santos describing the tools as “A super useful asset as a marketing guy.”
THE RESULTS
Since implementing REACH Media Network digital signage software, Hudson Guild has been able to bolster engagement for community events and leverage digital technology to improve its promotions. By integrating F.Y. Eye into its signage displays, they can leverage the advertising agency’s PSA network. This is a free advertising space for nonprofits by nonprofits. These PSAs are streamed through REACH Media Network’s playlist application, seamlessly mixing them in with local Hudson Guild content. Michael manually updates a calendar application in the bottom left, displaying weekly events. These events center around community building, such as haunted houses and pet adoption events. The organization is also very active on social media channels, so it has integrated social media into its displays to share feeds, trends, and community announcements.
These screens have helped Hudson Guild build relationships with local businesses through signage promotions. Additionally, the organization has received requests from its Fulton location to receive its own signage, hinting at plans of expansion. Through a successful 4 years of deploying digital signage at its main locations, Hudson Guild has embraced the transformative power digital signage can provide.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your organization. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
