For over 50 years, Crete Carrier Corp. has built its trucking business and has slowly become a leader in the industry. Operating more than 5,000 tractors and over 13,000 trailers throughout the continental United States while hauling nearly any kind of product, the company needed an easy-to-use, cloud-based communication system in order to reach its large network of truckers. Previously experimenting with a different signage provider, Crete realized it needed a solution that would be able to handle its needs while maintaining a cost-effective pricing model. By partnering with REACH Media Network and employing a series of BrightSign media players, the company has transformed its digital signage communication to one that leverages automation and integration capabilities to highlight staff and display relevant information to truckers. Overall, this has resulted in a better, more efficient workplace culture with future expansions in mind to streamline other processes in the future.
Are you looking to implement digital signage into your communication strategy? REACH Media Network will help you through every step. As a service and hardware provider, we are equipped to get you up and running with your new signage solution. Additionally, our free creative services and 24/7 support ensure someone is ready to help well after your installation. If you’re interested in beginning your digital signage journey, click the button below to get started today!
SEE DIGITAL SIGNAGE IN ACTION
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THE SOLUTION
Before signing on with REACH Media Network’s digital signage, Crete Carrier Corp. was experimenting with digital signage through a more local solution. However, this failed to meet the company’s needs and goals. The Windows-based solution struggled with automation and would routinely kick players offline. This would then require on-site staff to get it online, which would prove to be a difficult task. In worst-case scenarios, support would prove to be ineffective in addressing concerns, resulting in the trucking company searching for an alternative digital signage solution. After a colleague had implemented BrightSign with BrightAuthor, it demonstrated a more “bulletproof” bang-for-your-buck hardware solution. The company then learned about BrightSign’s partnership with REACH Media Network’s content-management system. Through this partnership, the company has employed 24 BrightSign player licenses to create “always on” displays across its Indiana facility and has enjoyed more stable connections powered by intuitive integrations.
THE RESULTS
As a result of implementing REACH Media Network software with BrightSign hardware, Crete Carrier Corp. has been able to take its communication efforts to the next level. Typically located in driver’s lounges and breakrooms, these screens highlight driver awards and shoutouts, weather radars (previously not offered at the previous solution), and news stories. Even more importantly, safety PSAs remind truckers of proper safety procedures and measures to take while driving on the road. Segmentation of folders and breaking content up into logical chunks has been a big improvement to overall organization. As a result, staff have commented on how much cleaner and better-looking the new displays and layouts appear. At the moment, they leverage a 60/40 split between static announcements and dynamic videos, resulting in a good variety of content.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your organization. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
