Hy-Line Cruises Bolsters Advertising With Digital Signage

HospitalityTransportation

“It’s useful every day because we can push out information whenever we need to quickly and easily. I don’t know why people wouldn’t go with REACH Digital Signage. Depending on the time, location, or clientele, we can edit our digital signage layouts in real-time to fit their needs. With REACH Digital Signage’s digital signage software, we can add elements like time and weather updates to help flesh out the experience for viewers while providing a level of utility.“
– Betsy Rich, Hy-Line Marketing Manager

 

[/vc_column_text][/vc_column][/vc_row]

“It’s useful every day because we can push out information whenever we need to quickly and easily. I don’t know why people wouldn’t go with REACH Digital Signage. Depending on the time, location, or clientele, we can edit our digital signage layouts in real-time to fit their needs. With REACH Digital Signage’s digital signage software, we can add elements like time and weather updates to help flesh out the experience for viewers while providing a level of utility.“
– Betsy Rich, Hy-Line Marketing Manager

 

[/vc_column_text][/vc_column][/vc_row]

“It’s useful every day because we can push out information whenever we need to quickly and easily. I don’t know why people wouldn’t go with REACH Digital Signage. Depending on the time, location, or clientele, we can edit our digital signage layouts in real-time to fit their needs. With REACH Digital Signage’s digital signage software, we can add elements like time and weather updates to help flesh out the experience for viewers while providing a level of utility.“
– Betsy Rich, Hy-Line Marketing Manager

[/vc_column_text][/vc_column][/vc_row]

As a result of the recent growth, Hy-Line Cruises was forced to implement new, more efficient ways to better communicate with guests and draw in more business. Digital signage presented a lucrative opportunity, as it could display cruise ship-related traveler information while also serving as advertising space for cruise ship destination advertisers.

Reliable, Cloud-Based Signage for Any Voyage

When first looking into cruise ship digital signage, Hy-Line discovered many challenges. The first cruise line digital signage solution they decided to go with came with many technical issues, including downed monitors and connection difficulties. Because of the problems, Hy-Line was losing money, and advertisers began to complain. This prompted Hy-Line to start looking for alternative solutions. As a result, Hy-Line renewed its search for more stable, robust cruise line digital signage solutions with REACH Digital Signage’s free demo.

The Solution

After evaluating multiple vendors and doing extensive testing, Hy-Line chose REACH Digital Signage. Once Hy-Line partnered with REACH Digital Signage, it was time to restructure its cruise line signage management system. Part of the upgrade featured location-based advertising that enabled Hy-Line to display specific pieces of content based on the location of the display. This allows Hy-Line to tailor content to the needs of each region they serve.

In addition to advertisements, Hy-Line set up real-time streaming of sports games and other media. This reflects positively on Hy-Line as an entertainment entity and results in higher customer satisfaction.

Captivating Signage That Pays for Itself

Since partnering with REACH Digital Signage, Hy-Line Cruises has expanded its cruise line digital signage operations and shows no sign of slowing down! Investing in digital signage has resulted in an exceptional return on investment. The revenue generated has allowed Hy-Line even greater freedom in its messaging, as they are not reliant on advertisers anymore.

Hy-Line plans to continue expanding its digital monitor initiative. After adding more screens and new integrations—like social media channels—they expect to see further profits and communication opportunities while they grow alongside REACH Digital Signage. Schedule a free demo with REACH Digital Signage today to experience a full suite of cloud-based signage and content solutions with award-winning support.

“It’s useful every day because we can push out information whenever we need to quickly and easily. I don’t know why people wouldn’t go with REACH Digital Signage. Depending on the time, location, or clientele, we can edit our digital signage layouts in real-time to fit their needs. With REACH Digital Signage’s digital signage software, we can add elements like time and weather updates to help flesh out the experience for viewers while providing a level of utility.“
– Betsy Rich, Hy-Line Marketing Manager

[/vc_column_text][/vc_column][/vc_row]

Hy-Line Cruises is a family-owned ferry and cruise company located in Massachusetts. Hy-Line operates tours and cruises to Nantucket, Martha’s Vineyard, Cape Cod, and Hyannis. What started as a marine sightseeing business by two brothers has steadily grown into a multi-dock, 350+ crew and operation.

As a result of the recent growth, Hy-Line Cruises was forced to implement new, more efficient ways to better communicate with guests and draw in more business. Digital signage presented a lucrative opportunity, as it could display cruise ship-related traveler information while also serving as advertising space for cruise ship destination advertisers.

Reliable, Cloud-Based Signage for Any Voyage

When first looking into cruise ship digital signage, Hy-Line discovered many challenges. The first cruise line digital signage solution they decided to go with came with many technical issues, including downed monitors and connection difficulties. Because of the problems, Hy-Line was losing money, and advertisers began to complain. This prompted Hy-Line to start looking for alternative solutions. As a result, Hy-Line renewed its search for more stable, robust cruise line digital signage solutions with REACH Digital Signage’s free demo.

The Solution

After evaluating multiple vendors and doing extensive testing, Hy-Line chose REACH Digital Signage. Once Hy-Line partnered with REACH Digital Signage, it was time to restructure its cruise line signage management system. Part of the upgrade featured location-based advertising that enabled Hy-Line to display specific pieces of content based on the location of the display. This allows Hy-Line to tailor content to the needs of each region they serve.

In addition to advertisements, Hy-Line set up real-time streaming of sports games and other media. This reflects positively on Hy-Line as an entertainment entity and results in higher customer satisfaction.

Captivating Signage That Pays for Itself

Since partnering with REACH Digital Signage, Hy-Line Cruises has expanded its cruise line digital signage operations and shows no sign of slowing down! Investing in digital signage has resulted in an exceptional return on investment. The revenue generated has allowed Hy-Line even greater freedom in its messaging, as they are not reliant on advertisers anymore.

Hy-Line plans to continue expanding its digital monitor initiative. After adding more screens and new integrations—like social media channels—they expect to see further profits and communication opportunities while they grow alongside REACH Digital Signage. Schedule a free demo with REACH Digital Signage today to experience a full suite of cloud-based signage and content solutions with award-winning support.

“It’s useful every day because we can push out information whenever we need to quickly and easily. I don’t know why people wouldn’t go with REACH Digital Signage. Depending on the time, location, or clientele, we can edit our digital signage layouts in real-time to fit their needs. With REACH Digital Signage’s digital signage software, we can add elements like time and weather updates to help flesh out the experience for viewers while providing a level of utility.“
– Betsy Rich, Hy-Line Marketing Manager

 

All Case Studies