Hometown Urgent Care has adopted REACH Media Network’s digital signage software to enhance patient engagement and streamline operations across its 34 urgent care locations. Hometown Urgent Care began partnering with REACH Media Network in June, with plans to scale to 300 displays. Referred by REACH Media Network’s reliable content management software (CMS), the health center began implementing cloud-based displays over several locations. Using pre-existing BrightSign players, Hometown Urgent Care was brought online with REACH Media Network.
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SEE DIGITAL SIGNAGE IN ACTION
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REAL-TIME INFORMATION AND MARKETING INTEGRATION
Each location uses REACH to display weather, news tickers, and healthcare clinic digital signage content. The displays also show real-time wait times using an iframe from Clockwise, the company’s scheduling platform. Eventually, Hometown Urgent Care wants to explore deeper API integration to improve the visual presentation of wait times. The goal is to keep patients informed, entertained, and looking at the screens. This requires vibrant and diverse content to capture attention.
Marketing content is managed by the company’s marketing director and interns, who use a mix of Adobe Illustrator and Canva to create campaigns. Content is scheduled in advance based on seasonal promotions, such as sports physicals. By scheduling content in advance, these assets and announcements will automatically be pushed and pulled from screens during the appropriate time frames.
REACH Media Network’s trusted content management software (CMS) has improved usability and offers a Canva integration that could streamline content creation. Hometown Urgent Care has benefited from:
- Improved Patient Experience
- Marketing Visibility
- Streamlined Content Management
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your organization. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
