For over 50 years, Crete Carrier Corp. has built its trucking business and has slowly become a leader in the industry. Operating more than 5,000 tractors and over 13,000 trailers throughout the continental United States while hauling nearly any kind of product, the company needed an easy-to-use, cloud-based communication system in order to reach its large network of truckers. Previously experimenting with a different signage provider, Crete realized it needed a solution that would be able to handle its needs while maintaining a cost-effective pricing model. By partnering with REACH Media Network and employing a series of BrightSign media players, the company has transformed its digital signage communication to one that leverages automation and integration capabilities to highlight staff and display relevant information to truckers. Overall, this has resulted in a better, more efficient workplace culture with future expansions in mind to streamline other processes in the future.
Request your free demo with REACH Media Network today to experience first-in-class content management software (CMS) useable across a range of devices. Additionally, our free creative services and 24/7 support ensure someone is ready to help well after installation.
SEE DIGITAL SIGNAGE IN ACTION
Want to experience the power of digital signage firsthand? Request a free demo today and explore how REACH Media Network can enhance communication and engagement within your organization.
Reliable, Intuitive Content Management for Business
Before signing on with REACH Media Network’s digital signage, Crete Carrier Corp. was experimenting with local options for digital signage. The Windows-based solution struggled with automation and would routinely kick users offline. This would then require assistance of on-site staff, causing unneeded disruption. In worst-case scenarios, support would prove to be ineffective in addressing concerns, resulting in the trucking company searching for an alternative digital signage solution. Crete Carrier Corp. reached out to REACH Media Network for their best-in-class solutions—including signage display hardware and cloud-based content management software (CMS).
Stronger Internal Communication Means Stronger Operation
As a result of implementing REACH Media Network software with BrightSign hardware, Crete Carrier Corp. has been able to take its communication efforts to the next level. Typically located in driver’s lounges and break rooms, these screens highlight driver awards and shoutouts, weather radars (previously not offered at the previous solution), and news stories. Even more importantly, safety PSAs remind truckers of proper safety procedures and measures to take while driving on the road. Segmentation of folders and breaking content up into logical chunks has been a big improvement to overall organization. As a result, staff have commented on how much cleaner and better-looking the new displays and layouts appear. At the moment, they leverage a 60/40 split between static announcements and dynamic videos, resulting in a good variety of content.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your organization. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
