BACKGROUND
As we know, government senate buildings are locations bustling with activity. Government officials are routinely darting around the building to attend meetings, file documents, and deliberate over policy. At the same time, the general public can visit for meetings with senators or other government business. With offices changing every 2 years to accommodate a new senate, these offices require a modern communication solution that allows them to update messages in real-time. The Florida Senate has implemented digital signs across its campus to provide a cohesive communication solution. By implementing government digital signage, the Florida Senate can more effectively serve its community and streamline workflows. The result is a smoother functioning office where the community feels its needs are heard.
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TALK TO AN EXPERTTHE SOLUTION
Previously, the Florida Senate offices were using traditional media methods to communicate around the office. However, this presented a few issues. Foam boards and posters do not receive as much attention as digital displays, and poster easels were even beginning to become an obstacle in hallways. Other issues included visitors getting lost within the facility, resulting in disruptions for staff during working hours. This eventually drove the Senate to implement a digital signage solution. Now, the office employs 70 digital signage licenses. This includes 8 touchscreen wayfinding displays, 40 senator displays placed outside of their offices, and a few other personal or hallway displays. This has yielded a variety of benefits. With such a large and confusing campus, the office argues that the interactive wayfinding displays may be the most important signs they have. Visitors can directly control their wayfinding experience and easily find the office they need to go to. The committee now has an easier time promoting events, which also draws community interest and can result in higher attendance. Local community events, such as school drives or suit donations, receive higher attention through digital promotions, allowing them to make a larger impact. Digital signs outside of each senator’s office provide a brief background of each official, giving the public an idea of their representatives and reducing disruptions. All these displays can be updated or even shut down in real-time, giving staff immediate control over the messages they want to convey. This also cuts down on time and energy costs to update physical displays.
THE RESULTS
The Florida Senate office has noticed several ways its digital signage implementation has benefited communication and community engagement. The displays are vibrant and attractive, allowing them to draw more attention than their previously used poster easels. From here, visitors are known to stand by and watch the displays to learn about upcoming events of legislation. This has resulted in a more informed community that is eager to get involved in local politics. Following committee meetings, people often want to meet with certain senators to discuss future plans and objectives. Using the digital signs outside of each office helps visitors find the information they need! Of course, we’ve already discussed how useful the interactive wayfinding displays are for helping people get around. As a result, the Florida Senate office has implemented cohesive signage solutions where they can reach their audience at multiple touchpoints and serve multiple facets of their community at once.
TESTIMONIAL
“Real-time updates help us communicate immediately and make changes if need be, even from our smartphones!”
–Bettsy Mitchell, Director of Multimedia
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.