Digital signage is one of the most powerful communication and marketing tools in the modern era. Widely used across businesses, schools, healthcare facilities, and retail environments, dynamic screens can deliver engaging visuals and updates in real-time. Some displays may utilize interactive elements, which capture attention by engaging users through touchscreen or QR-generated interactions. As a result, digital displays are replacing static, traditional signage at a rapid pace. However, many organizations have one question before integrating: How much will it cost?
Similar to the displays themselves, that answer can be flexible depending on factors such as hardware, software, installation, ongoing maintenance, and other services you may employ. Thankfully, this guide will break down the costs you should expect when budgeting for digital signage in 2025.
Of course, you can also skip the hassle and visit REACH Media Network’s digital signage software pricing page! At REACH, we pride ourselves on being one of the most affordable, cost-effective solutions out there. We offer multiple, flexible tiers of signage services based on the scale and needs of your solution. By contacting us today, an expert will begin scoping your project and putting together a detailed analysis of what you can expect to spend. But for a general overview, click here or continue reading!
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HARDWARE
The backbone of your entire digital signage network, hardware is a crucial aspect of your solution. Good hardware is reliable, resistant to crashes, and easy to update. However, hardware isn’t just the players you purchase. Hardware can include the TV screens, media players, mounting systems, or even interactive kiosks that your solution demands. Let’s break it down a bit further:
Displays: if you’re looking to integrate commercial-grade digital signage, screens must be designed for 24/7 use and offer long lifespans. This can include:
- Small screens (under 32”) $150 – $400
- Medium screens (32” – 55”) $400 –$1,200
- Large screens (55” – 85”) $1,200 – $4,000
- Video walls / LED panels: $5,000 – $50,00+ depending on size and resolution.
As you can see, these prices can vary based on size and resolution. However, it also depends on whether you plan to use an LCD, LED, or OLED panel. OLEDs tend to be the most expensive but offer the best picture quality, while LEDs are the most popular but may be limited in resolution. It’s essential to evaluate what you hope to achieve from your screens before making a purchase.
Media Players: these are the devices that power and push content to your screens. Options include small plug-and-play players, advanced PCs, or cloud-connected internet systems. Devices can range from $100 – $1,000 per unit.
Mounting Systems & Accessories: Wall mounts, floor stands, and enclosures will generally cost between $50 – $500
Thankfully, REACH Media Network isn’t just a software provider. We also provide hardware. We sell our own DS3 Azulle-powered player for easy plug-and-go functionality. Our partnership with BrightSign also ensures we are providing some of the most powerful, reliable players on the market.
SOFTWARE
Your digital signage software platform will be the engine that manages, schedules, creates, and delivers your content to your screens. Pricing typically involves a one-time licensing fee or a recurring subscription-based model.
Cloud-Based Software
- Monthly fees (flexible pricing with an average of about $25 – $50 per screen)
- Some enterprise-level platforms with advanced integrations (AI-driven content, advanced analytics) can cost $100+ per screen per month.
Cloud-based signage software is the most popular and recommended form of digital signage software these days. It enables users to update and publish content remotely in real-time, so long as they have an internet connection. As a result, it’s one of the easiest solutions to use.
REACH is currently migrating users to its new CMS 2.0 platform. If you have migrated, log in here. If you have not migrated, contact your account manager to explore your options.
INSTALLATION
Professional installation ensures the safety of your signage while guaranteeing everything is up and running properly.
- Basic installation (single screen) $200 – $500
- Complex Installations (video walls, outdoor screens, custom mounts): $1,000 – $10,000+
REACH has a great partnership with Snap Install, a turnkey service provider that will ensure your solution is installed with attention to detail.
ONGOING MAINTENANCE & SUPPORT COSTS
As with any piece of technology, your digital signage solution will require some upkeep.
- Hardware Maintenance: Warranties and extended service plans can range from $100 – $500 per year per screen
- Software Support: Often included in subscription fees, but premium support can cost $50 – $500
- Network & IT: Without in-house IT, expect to budget $100 – $500 a month.
Of course, many of these options REACH provides for free or are already included in your subscription. In addition, our support services are available 24/7. Lastly, we also offer free creative design services to help you nail the look you are trying to achieve within your layouts.
ADDITIONAL FACTORS
In addition to the sections listed above, there are a few additional factors to consider when implementing your digital signage solution:
- Screen Type: LCD/LED/OLED
- Location: Indoor vs. Outdoor (outdoor can be more expensive due to weatherproofing)
- Strategy: Frequency & complexity of updates
- Interactivity: Includes your kiosks, touchscreens, and other sensors
- Integrations: Connecting with POS, CRM, or analytics platforms and systems
CONCLUSION
While the initial installation costs may seem daunting at first, REACH Media Network offers flexible signage plans as both a hardware and software provider, with many additional freebies and services thrown in once you’re a part of the REACH family. As one of the most affordable and reliable signage providers on the market, our team is dedicated to finding a solution that best suits your business and guarantees continued success in the future. To have a REACH representative contact you, fill out the form below, and one of our experts will quickly respond!
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
