Digital signage software often comes packed with plenty of functionality that users can take advantage of the moment they sign on. Many include proprietary design editors that allow them to create assets and save them to a cloud-enabled media library. These assets are then organized into a playlist of sorts and then published to a digital signage layout. Another popular feature is manual calendar creation and management tools. Users can create and organize calendars and edit the appearance and schedules before publishing them to a screen. This can even extend to how the calendar appears, such as scrolling vs fading animations to add dynamic flair to each calendar. However, the best digital signage platforms come stocked with a bevy of apps that can expand the potential of your digital signage network. Through digital signage apps, you can leverage third-party content and tools, leverage user-generated content, and drive engagement in ways that may not be available through traditional means or a platform’s stock options. Overall, apps can introduce a new level of excitement to your viewers while also making content creation and management easier for staff on the backend.
If you’re looking for a platform that comes equipped with a large variety of powerful applications, look no further. REACH Media Network has an extensive library of apps and the flexibility to integrate with hundreds of different third-party software. Through a thorough installation and training process, you will be able to tailor your screens exactly the way you need them to appeal to your intended audience. From there, your assigned account manager will be your first point of contact for all REACH Media Network needs. If you’re looking for help adding more creative flair to your displays, our creative design team can customize your layouts to bring your vision to life! Of course, our 24/7 support means someone is always around to help should you need it. To start your digital signage journey and begin using these compelling apps and features, click the button below to begin talking to an expert.
SEE DIGITAL SIGNAGE IN ACTION
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EXPAND YOUR SIGNAGE POTENTIAL
The most critical aspect of digital signage applications is their ability to expand the capabilities of your screens. Through apps, you can introduce engaging content pieces such as news headlines to keep viewers informed on relevant topics and exciting stories. Integrating sports scores or highlights can excite viewers by keeping them updated on their favorite teams. Social media integration allows you to quickly share timeline updates or participate in trendy, user-generated content. Seeing these trends live can encourage viewers to get in on the action or take desired actions (such as purchases). Weather and traffic apps can alert users to potentially hazardous travel conditions. Counter widgets can count up the days companies have gone without an accident or other accumulating accomplishments, or count down to exciting events or holidays. Video streaming zones can be set up to add an engaging, dynamic energy that draws people in and can keep them entertained for longer periods. Overall, these apps provide a greater variety of content that can appeal to a wider range of audiences. While none of these apps will take the place of your main playlist content or announcements, they do serve as supplementary content that can catch viewers’ eyes and make your screens more visually exciting.
THIRD-PARTY SERVICES
One of the biggest benefits of digital signage apps is being able to pull content from other sources and automate certain updates. For example, integrating Google, SharePoint, or Outlook calendars can bring in prebuilt company calendars that can immediately be used within your signage layouts. These will then automatically be updated and pushed out week to week as your events and dates change. Not only does it take work off your backend users from having to manually update calendars, but it also provides a better opportunity to manage your calendars using software your team is already familiar with. Other app integrations can be assigned to your data list sets. These can be used with software such as Excel or Google Sheets to create visually stylish spreadsheets or directories that will seamlessly integrate into your displays.
CONCLUSION
Overall, apps can serve as a way to inspire design within your layouts by introducing new avenues of content that you may not have incorporated into your communication strategy otherwise. By expanding your content’s potential and appeal, you can draw in larger audiences that can be influenced by your messaging. Additionally, it can make certain workflows easier for your team to manage content on the backend.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
