VICI Beauty School is one of the premier beauty schools in the Midwest. Located in Milwaukee, WI., the school has produced hundreds of cosmetology and esthiology professionals over the past 50 years. With a graduation rate of 89.2% and 100% retention for full-time, first-time students, the school’s expertise can be found throughout Wisconsin. However, with such a broad student and alumni network, as well as serving the community through student learning programs, VICI needed a modern communication solution. Previously using more traditional communication methods, VICI was ready for a makeover. Partnering with REACH Media Network, the school has licensed 3 Seneca players in key locations around its campus. That result has been a transformative communication experience centered around highlighting key promotions, staff highlights, and graduation celebrations. With plans to expand its signage initiative to the salon side, VICI is setting itself up for continued success long into the future.
Are you looking to implement digital signage into your communication strategy? REACH Media Network will help you through every step. As a service and hardware provider, we are equipped to get you up and running with your new signage solution. Additionally, our free creative services and 24/7 support ensure someone is ready to help well after your installation. If you’re interested in beginning your digital signage journey, click the button below to get started today!
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THE SOLUTION
Before partnering with REACH Media Network, VICI Beauty School utilized more traditional means of reaching its audience. Relying on printed materials such as brochures and bulletin boards, as well as email marketing, the school wanted a more streamlined way to advertise its products, services, and student accomplishments. Additionally, VICI realized not every client was on an email list or social media. Therefore, employing digital signage would open the door to more marketing opportunities and allow them to expand to a wider audience. After licensing 3 Seneca players and joining REACH Media Network, the school was able to place displays in front desk areas of its cosmetology and esthiology schools, respectively. Additionally, while the player is currently offline, the school is undergoing some renovations at its salon building and will incorporate its third player there as well.
THE RESULTS
Since implementing its digital displays, VICI Beauty School has been able to greet visitors with front desk signage and immediately make an impression. Being able to see a display on each side of the wall, users are presented with a variety of content to interact with and absorb. Using screenshots of an external data list, the school then uploads these data screenshots into a playlist to display prices and services to its audience. They are then able to supplement these digital menu boards with other announcements, such as promotional deals, daily and monthly specials, and ongoing discounts for military and police. Additionally, the school can also post some student content to these displays, such as staff birthdays, school events, and graduation slideshows.
Administrative Assistant Amy Chusid is typically the sole publisher of digital signage content. However, she will occasionally receive requests from others for potential campaign ideas. Overall, the school’s signage network has been proven to be a success. Clients love seeing specials advertised clearly on the displays, excited to take advantage of them. Sharing staff birthdays and graduation photos heightens the excitement around campus, contributing to the overall passion of the community. Additionally, as previously mentioned, the school is now able to reach people not on its email list or social media channels. Overall, the VICI Beauty School has leveraged digital signage to increase its promotional output and highlight exciting deals and events around campus.
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Discover how digital signage can transform your organization. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
