Digital signage has transformed the way many businesses communicate with their audience and advertise products and services. While a powerful tool for communication, some businesses are put off by the high initial cost. However, these businesses fail to realize the high return-on-investment potential digital signage can offer as well. With proper strategy and implementation, digital signage solutions can provide avenues that increase your overall revenue and save on costs in the long run. By outlining a few key success elements, you can increase the potential for your digital displays to contribute to the overall success of your business.
At REACH Media Network, you will have a team of professionals guide you through your digital signage journey. Each step of the way, our onboarding and account management teams will recommend the best technology and strategies that align with the scope of your project. REACH Media Network also offers free creative design services that can help get your layouts off to a good start. Our design team will work with you to ensure the look of your displays matches your branding standards. From then on, you will have access to 24/7 support to ensure there’s always someone to help with potential issues. Of course, we also encourage clients to check out our templates page for industry examples or browse our resource page for informative blogs and case studies. If you’re ready to start your digital signage initiative, click the button below to begin talking to an expert!
SEE DIGITAL SIGNAGE IN ACTION
Want to experience the power of digital signage firsthand? Request a free demo today and explore how REACH Media Network can enhance communication and engagement within your organization.
DEFINE YOUR OBJECTIVES
Before installing any sort of digital display, it’s important to outline the objectives you want your signage to achieve. Without clear and consistent goals, your team may not be able to create appropriate content that will effectively reach your audience. Some common objectives we see companies outline include
- Increasing foot traffic
- Enhancing customer shopping experiences
- Driving sales or promoting products
- Reducing perceived wait times in lines
- Elevating internal communications
- Cutting printing costs
- Lowering the time spent updating manual displays
Sometimes your objectives will even include a mix of goals. Whatever they include, it’s important to outline these to your team so you can get the most out of your digital signage content.
MEASURE CONTENT EFFECTIVENESS
Once you reach the stage where you’re publishing content, you must be aware of what kind of content you’re sending, which locations that content can be found at, and most importantly, how your audience is responding. When you publish content, you should ask yourself:
- Is my audience reacting to this content the way I want them to?
- Are calls-to-action driving desired behaviors?
- Is my display in the most effective location?
Taking things a step further, you can even implement certain things within your layout designs that can drive certain behaviors. Placing QR codes within your playlists or elsewhere onscreen can give viewers an opportunity to scan your display and redirect to registration pages, conversion sites, or digital sales and coupons. Other calls to action or wayfinding opportunities can guide viewers around a facility to desired locations. Regardless, constantly re-evaluating your content output is crucial to the overall success of your display.
MONITOR SALES & CONVERSION RATES
After you implement your displays and begin publishing content, monitoring sales and conversion rates can give a great indicator of the impact your display is having. Generally, if you implement a digital display, promote a product or service through the display, and then see an uptick in sales or conversions, that’s a good sign that your display is effective. In fact, you can even use digital signage to track key performance indicators in real-time. If you have an internal sign, you can implement PowerBI integrations and other corporate metric tracking apps to show the performance of your business in real-time.
EVALUATE OPERATIONAL EFFICIENCY
Measuring these aspects is key to understanding the broader business impact of digital signage. However, it is also important to evaluate the operational efficiency that digital signage brings to your business as well. For example, has publishing content to your screens reduced the time to manually update bulletin boards or print out brochures? Has publishing company content, like events or deadlines, kept your staff informed on crucial events? Has sending out notifications or updating menu boards from a central location sped up the update process? Has digital content creation been made easier through a signage platform? These are questions to consider when evaluating the efficiency digital signage can bring to your business.
CUSTOMER FEEDBACK & SATISFACTION
Customer feedback and audience satisfaction are essential to consider when considering your signage ROI. Hearing positive feedback from customers or even stories of how digital signage convinced them into a purchase is a clear indicator of the platform’s benefit to your business. These stories can also be posted to your signage through user reviews or social media integration. These stories can not only inspire your staff to continue to work hard, but also convince other consumers of the quality of your product. This can result in increased purchases.
MAINTENANCE & UPTIME METRICS
Lastly, maintenance and uptime metrics are the final pillar to evaluate when considering your digital signage ROI. If your displays are reliably up and online when you need them to be, and you do not suffer from extensive shutdowns or reboots, that means your display is consistently publishing content when you need it to. If updates occur at a normal rate and do not require extensive downtime or replacements, that means you have a sturdy platform. However, if it’s constantly going offline, you may need to consider other options.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
