CHURCH & DWIGHT ENHANCES GLOBAL EMPLOYEE ENGAGEMENT WITH REACH MEDIA NETWORK’S DIGITAL SIGNAGE SOFTWARE

Church & Dwight Co., Inc., a global consumer goods company known for brands like Arm & Hammer, has transformed its internal communications strategy using REACH Media Network’s robust digital signage software. With a variety of digital signage displays sent across offices and manufacturing plants, the company now delivers consistent, branded messaging that reaches employees at every level. As a result, the company ensures each location receives consistent, cohesive messaging that unifies the employee network and keeps staff informed on the latest updates.

Are you looking to implement digital signage into your communication strategy? REACH Media Network will help you through every step. As a service and hardware provider, we are equipped to get you up and running with your new signage solution. Additionally, our free creative services and 24/7 support ensure someone is ready to help well after your installation. If you’re interested in beginning your digital signage journey, click the button below to get started today!

A UNIFIED COMMUNICATIONS PLATFORM FOR A GLOBAL WORKFORCE

Church & Dwight lacked a centralized platform to push out global messages to their locations. Some locations manually updated TV screens with USB drives. Hence, it was clear that a more modern solution was necessary to evolve the company’s communication strategy. After searching various platforms and multiple meetings, the team successfully implemented REACH Media Network’s cloud-based digital signage platform to streamline messaging across its global footprint.

DIGITAL SIGNAGE THAT DRIVES EMPLOYEE ENGAGEMENT

Church & Dwight uses REACH’s digital signage software to focus on internal employee communications. To keep content fresh and exciting, Church & Dwight displays a mix of global and local content, including:

• CEO messages and company news
• Motivational employee quotes
• Quarterly earnings updates
• Safety reminders and job postings
• Production metrics on factory floors
• Engagement survey promotions with QR codes

Each location follows a standardized layout that includes the company logo, weather, stock prices, and a customizable content zone. From there, local HR teams can manage site-specific content while adhering to brand guidelines. This ensures there is a standardized look across each location, while still allowing a degree of freedom and creativity for local teams.

REACHING REMOTE EMPLOYEES THROUGH INTRANET INTEGRATION

Church & Dwight also uses web-based digital signage to ensure remote and hybrid employees stay informed. By embedding REACH’s signage feed into its intranet homepage, known as “Connect,” they are able to leverage digital signage content right on their website. This allows employees to view digital signage content directly from their browsers, extending the reach of internal communications beyond physical screens. It also creates multiple touchpoints of information that staff can use to receive relevant information.

SCALABILITY AND SCHEDULING FOR OPERATIONAL EFFICIENCY

The company leverages REACH’s scheduling features to automate content rotation and expiration. For example, a year’s worth of motivational quotes is preloaded and scheduled to display weekly, keeping staff uplifted and driven throughout the workday. Event promotions are set with end dates, eliminating the need for manual updates.

FUTURE PLANS AND FEATURE REQUESTS

Church & Dwight plans to grow its digital signage network as it acquires new businesses and expands to new locations. The team also expressed interest in advanced features such as:

• Analytics to measure screen engagement
• Audit trails to track content changes
• More dynamic content, including video and countdown timers

It’s clear to see how Church & Dwight’s adoption of REACH Media Network’s digital signage software has revolutionized its internal communications. By combining centralized control with local flexibility, the company ensures that every employee, whether in a plant, office, or remote location, receives timely, relevant, and engaging content. If you’re looking to bring digital signage to your business, fill out the form below to begin talking to a REACH expert today!