The digital signage industry has evolved how businesses advertise. Offering a greater assortment of content creation tools and powerful integrations than traditional signage, users can create eye-catching designs that draw wider audiences. Once this attention is captured, layout zones can be dedicated to pushing certain promotions, events, or even advertisements. However, if done the manual way, users will have to coordinate with other organizations to buy and sell the ad space they have to offer. But with digital signage programmatic advertising, the process can be completely automated. Programmatic display advertising is an advertising method that uses software to buy and sell ads across digital avenues (web, social media, mobile, video, etc.) within parameters outlined by the advertiser. The goal of programmatic media is to display ads that are relevant to your audience while also saving time and cutting down on wasted impressions. It allows advertisers to quickly analyze, adapt, and execute advertising strategies in order to be more cost-effective and drive desired behaviors. Innovative media players from BrightSign and streamlined integrations through REACH Media Network’s digital signage software make this process user-friendly while still providing businesses a platform to deploy other messaging as well. By combining these cutting-edge technologies, organizations can open additional revenue streams and increase the ROI through their digital signage displays.
However, the first step is ensuring you have the right hardware and software for the job. BrightSign players are some of the most powerful, reliable media players on the market. Their players will allow you to integrate third-party software and perform complex signage functions in a user-friendly way. When combined with REACH Media Network’s flexible, easy-to-use content-management platform, the possibilities only expand. REACH’s software allows you to push out content updates to your displays in real-time. Not only that, but REACH’s dynamic platform lets you utilize a large app library and pull in third-party integrations. Schedule when and where content plays and create playlists that rotate through a loop of assets you control. With over 20 years of experience in the industry, REACH Media Network and BrightSign are ready to deliver a world-class signage experience to your door. If you’re interested in starting your digital signage journey, click the buttons below to begin talking to an expert. Otherwise, stick around to learn more about how programmatic digital advertising can revolutionize the way to promote your products and services.
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WHAT IS PROGRAMMATIC ADVERTISING?
As we mentioned earlier in the article, programmatic digital advertising is the practice of using digital signage software to automate the process of buying and selling ad space. On the consumer side, programmatic ads are meant to deliver relevant advertisements based on time, location, behaviors, and sometimes even seasonal factors. For example, if the temperature drops to a certain temperature, retail advertisers can use programmatic advertising to then push ads for things like hats and gloves. From the advertiser’s perspective, their workflow becomes very streamlined. However, it’s still important to have a clear idea of who their audience is and what key performance indicators you’re hoping to achieve through your ads. Advertisers still need to input demographics, behaviors, and other information about their desired audience. For these programs to analyze which ad space would be best to buy, they also need to know their objectives and KPIs they want from these campaigns. This differs from traditional ads or just creating tailored messaging on your own because, once the information and content are put in the software, the rest of the process will be completely automated. BrightSign and REACH Media Network streamline it all even further.
WHERE WE COME IN
BrightSign’s hardware and REACH’s software come together to provide an intuitive programmatic ad solution. BrightSign’s digital signage players are renowned as being some of the most reliable players on the market. This ensures that your ads are consistently up and running, allowing you to reach as big an audience as you can. From there, REACH Media Network will act as the backbone of your programmatic ad strategy. They offer a variety of integrations for multiple programmatic ad solutions, including:
- PlaceExchange
- Vistar
- Broadsign
- Hivestack
By leveraging these integrations, you can push your programmatic ads directly to your digital signs. This can yield a massive ROI on your displays.
CONCLUSION
You should now have a good idea of how programmatic ads through digital signage offer more benefits than traditional displays. By automating the buying and selling process of digital advertisements, businesses can focus more on increasing their output and reaching a wider audience. Ads will be targeted and scalable, allowing them to effectively reach viewers who may be searching for that information or product. With REACH and BrightSign as your signage partners, you will be working with industry-leading signage platforms to empower your strategy. Don’t wait! Click either of the buttons below or fill out the form to start building your digital signage network.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
