Some institutions and facilities will use digital signage solutions for multiple use cases. For example, a fitness center may use displays to advertise workout classes in one area, and then use menu boards and food promotions in a cafeteria. The Valley of the Sun Jewish Community Center is one such campus. Located in Scottsdale, AZ. The Valley of the Sun JCC is dedicated to enriching the lives of its members through community, fitness, and inclusive events. In order to properly promote all the exciting activities hosted on campus, the Valley of the Sun JCC partnered with REACH Media Network to expand its digital signage and implement a more modern communication solution. Now, the campus hosts 24 screens all hosting unique content from donor walls to lobby promotions. These screens are located across the entire campus and can even have their content tailored to their location.
Are you looking to implement digital signage into your communication strategy? REACH Media Network will help you through every step. As a service and hardware provider, we are equipped to get you up and running with your new signage solution. Additionally, our free creative services and 24/7 support ensure someone is ready to help well after your installation. If you’re interested in starting your digital signage journey, click the button below to get started, today!
TALK TO AN EXPERTTHE SOLUTION
After partnering with REACH Media Network, the JCC expanded its digital signage initiative from just a handful of screens to 24 screens! These displays are found all over the campus, with some in the lobby, some located by the weights, a donor wall through the hallways, and a “Splash Screen” outdoors by the pool. The Valley of the Sun’s thought process was that if a screen is in a certain part of a building where a specific audience will be, then the JCC can tailor the content on that screen to appeal to that audience. For example, the screen in the weight room will host different content than their “Splash Screen,” as one is meant to appeal to those looking to lift, and the other to those looking to swim! It wouldn’t make much sense to advertise swim lessons in the weight room! Hence, the Valley of the Sun JCC takes a more tailored approach to its content based on the screen’s location.
The JCC is even able to make use of third-party integrations, as they plan to integrate upace into its Calendar solution for easier event management. Their most used feature is REACH Media Network’s playlist scroll, allowing them to change playlist items based on what events they are hosting, classes they wish to promote, or even updating their donor walls. The flexibility and real-time updates allow JCC to freely experiment and adapt its signage to best suit its needs at the time.
THE RESULTS
As mentioned previously, the Valley of the Sun JCC has taken its digital signage initiative from just a few screens to 24 across its whole campus. In the lobby, screens welcome visitors and promote upcoming events for guests to register for. A giant donor wall thanks the community’s sponsors and draws attention to those who contribute to the Valley of the Sun’s success. The “Splash Screen” is outdoors next to the pool, queuing everyone into what’s going on in the world of aquatics. The reaction to these displays have been extremely positive, with visitors commenting on the size and brightness of the screens. In fact, people are now asking the JCC to advertise their events through the facility’s screens. Overall, digital signage has transformed the Valley of the Sun JCC from a simple fitness and community center to a hub of information and activity.
Even if something isn’t possible, we are always finding ways around it.
READY TO START YOUR DIGITAL JOURNEY?
Discover how digital signage can transform your communication strategy. Reach out to REACH Media Network today to learn more about our solutions, explore custom integrations, and see how we can help you connect with your audience in meaningful ways.
